Home > News > Online Sex Toy Company Faces Suit Over Similar-Sounding Domain • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

Online Sex Toy Company Faces Suit Over Similar-Sounding Domain

Online Sex Toy Company Faces Suit Over Similar-Sounding Domain
Get XBIZ News
Dec 15, 2008 5:00 PM PST    Text size: 
ALEXANDRIA, Va. — A top cosmetics company has filed a trademark infringement suit against an online sex toy company that peddles its wares from India.

Bare Escentuals Beauty Inc., which sells cosmetics at Sephora stores and the QVC television network, claims Bare-essentials.biz violates its trademark at U.S. District Court in Alexandria, Va., and is in violation of anti-cybersquatting laws.

Bare Escentuals also is asking that the court transfer its domain name to the cosmetic company. Bare-essentials.biz domain owners, who were not identified in the suit, registered the domain just three months ago with a business address in Kolkatta, India.

“Plaintiff is informed and believes, and therefore alleges, that registrant willfully and intentionally registered and used a domain name with a natural and obvious misspelling of the word ‘escentual’ as ‘essential’ to trick plaintiffs’ customers into visiting registrant's website, which purports to sell lingerie and personal care products.”

Bare Escentuals further said in the suit that Bare-essentials.biz operators “mask the true nature of its website from users."

“When a user opens the website, it appears to be an e-commerce site for the purchase of ladies' lingerie stating on the first page Lingerie Store,” the claim said. “But the site does not offer a line of lingerie for sale. In fact, none of the links for lingerie lead to any actual lingerie for sale.

“When one clicks on [the Lingerie Store] link, the site takes the user to a product listing of sex toys,” the claim said.

Officials for San Francisco-based Bare Escentuals and Bare-essentials.biz were not immediately available for comment.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

EDUCATIONAL FEATURES

Fraudulent Brazilian Trademark Registrations Running Rampant

Although you might not think often about protecting your trademark rights in Brazil, you need to — even if you don’t yet have a single Brazilian customer. Scammers are constantly looking for... More »

E-Stim Basics: Selling Customers on Powerboxes as Pleasure Tools

Electrosex is a commonly misunderstood pleasure practice for good reason: Most of us have negative associations with electricity; maybe we’ve been shocked after rubbing our feet across a carpeted... More »

Search Oftentimes Is Left to Chance

Adult content is frowned upon in search, whether in paid, organic or social. With the big algo updates from the past few years, Google has cleaned up search, trying to get rid of spammy and low-quality... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.

UPCOMING EVENTS

The European Summit

Mar 04 - Mar 07
Barcelona-Sitges, Spain

The TEA Show

Mar 05 - Mar 06
Hollywood, CA

Phoenix Forum 2017

Mar 23 - Mar 26
Tempe, Arizona

EXXXOTICA Denver

Mar 31 - Apr 02
Denver, CO.
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!