RSS stands for "Really Simple Syndication" and is a text-based type of XML file. What is XML? Extensible Markup Language (XML) is a simple, very flexible text format that has unlimited possibilities. Originally designed to meet the challenges of large-scale electronic publishing, XML is also playing an increasingly important role in the exchange of a wide variety of data.
RSS/XML language is an extremely powerful tool, giving publishers the ability to synchronize their content across multiple platforms. Today there are thousands of RSS readers and aggregators displaying fresh news and premium content through the Internet, mobile communicators and other devices. Premium websites like "XBiz, The Industry Source" and other news resources generate RSS feeds for their readers, available in many formats.
A number of search engines depend on RSS content for their results and search engine spiders are hot for RSS feeds. RSS links are shown in most search results today alongside the relevant URLs and what has been cached or the websites similar pages. RSS is the fastest growing technology for distributing your information and premium content to the masses.
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