Chi Chi LaRue’s Sets Opening Day

JC Adams
WEST HOLLYWOOD, Calif. — Gay production and distribution company Channel 1 Releasing has set Dec. 11 as opening day for Chi Chi LaRue’s, its first company store.

The Chi Chi LaRue’s Grand Opening VIP Party will run from 8-10 p.m., with an afterparty from 10 p.m. to 2 a.m. at the Temptation weekly nightclub event at Apple Restaurant & Lounge.

Chi Chi LaRue’s is located at 8932 Santa Monica Blvd. in West Hollywood, while Apple Restaurant & Lounge is located nearby at 665 N. Robertson Ave.

The boutique, whose name comes from the director and C1R partner, will offer the entire Channel 1 catalog of more than 2000 titles and products, including All Worlds Video and Catalina Video, as well as LaRue’s own Rascal Video label.

“This is the first time a customer will be able to find every Rascal, All Worlds, Catalina and Dirk Yates title under one roof,” C1R partner Rob Novinger said told XBIZ when the announcement was made in September. “It is physically impossible for retailers to stock our full library.”

All novelties are provided by Topco Sales, including the Rascal Toy line and the new Chi Chi LaRue branded line of novelties.

An exclusive deal with One Condoms has been arranged to provide protective barrier products for the store.

“This place is going to be over-the-top fabulous,” LaRue said. “I’m thrilled to be opening a store where customers can come and get the full Chi Chi experience.”