Private is offering 3,000 euros to fans that can answer three questions about “Dirty Santa.” After watching the movie, those interested can visit www.private.com/xmas to submit their answers.
The competition will be promoted via a mainstream press advertising campaign, on DVD case inserts, through banners on Private.com and with webmasters on the Private Cash affiliate program.
“This is the fifth competition Private has run this year to promote its releases to consumers and response has been phenomenal,” said Santiago Castejón, Private’s director of marketing. “Our strategy is to create hype about releases and promotions in store and online. We are increasingly directing our marketing focus on not only the end user but also on the retailer, the staff and opportunities to brand the store. We are continually trying to narrow the gap between our linear and digital customers.”