Pure Play Media Promotes Sonia Yanez

CHATSWORTH, Calif. — Pure Play Media has announced the promotion of Sonia Yanez to national account executive.

Yanez has been a sales representative for the company since joining in September 2007. She began her adult industry career at Leisure Time Entertainment in 1996 and prior to joining Pure Play Media, Yanez worked at Voyeur Media.

In her new role, Yanez will concentrate on the major national retail chains as part of Pure Play Media’s recent shift to a direct-to-retail sales and distribution model.

“I’m very excited about my new position with the company,” Yanez said. “I look forward to successfully meeting the challenges that working in an evolving adult marketplace presents. We have a large and constantly growing D2R customer base and I’m eager to build on the already strong relationships we have with our accounts to accomplish our sales goals.”