Winners will be chosen by CalExotics staff and distributors are being asked to nominate candidates as well, Susan Colvin, Cal Exotics founder and president said.
Winners will receive an 18-inch-by-18-inch plaque featuring a three-dimensional CalExotics logo.
"Retailers will see this as an opportunity to energize their display efforts,” Al Bloom, the company’s director of marketing, said. “We see it as a way of saying thank you to their great store personnel.”
The award program arose from CalExotics sales and marketing staff visiting retail locations worldwide and being “impressed by the great efforts retailers make, merchandising and displaying our product lines,” Colvin said.
For more information, email Al Bloom.