Vertigo Looking for Mobile Content Deals

Tod Hunter
LONDON — U.K.-based mobile adult distributor Vertigo is looking for U.S. producers, studios and owners to help Vertigo provide X-rated content on high-speed wireless devices.

Vertigo reaches mobile phone users in the U.K. with its Mpex — Mobile Portal Exchange — system. Currently Matrix Content, Harmony Films, Eurosin and gay producer Load XXX have licensed material to Vertigo. The company, which was founded by telecommunications experts Dean Butler and Paul Boden, plans to expand its services into Spain, Germany, South Africa and Australia.

"We are very interested in offering mobile phone content distribution to American producers in our markets via our new Mpex system," Butler said. "Studios will have access to a whole new revenue stream within the European market. We are perfectly placed to grow revenues through our billing systems — that are service provider independent — the wireless access portals we've developed and the worldwide demand for new and innovative mobile-based entertainment. We offer a turnkey solution that delivers promotion, billing and the subsequent traffic and sales. They join Mpex, we get them eyeballs and that all-important additional revenue stream."

Jason Maskell, Harmony Films' sales and marketing manager, said, "Working with Vertigo has been a breeze. We have been kept informed of all developments along the way and the most important thing of all, they delivered a great product. We are looking forward to a long and successful working relationship with them."

Vertigo is a "telecoms-focused marketing agency," according to Butler, "using our experience in mobile websites and portals to bring our clients' content to paying consumers."

Content is promoted through multiple channels including mobile banners, WAP-push messaging, mobile search and traditional print media. There also are in-network advertising opportunities on Vodafone and Hutchinson Whampoa's 3. Content is hosted and delivered from within the Mpex System and is offered as a series of "shops," which can gain customers through Vertigo’s direct marketing activity in addition to their Promotion Partner Network.

Butler and other representatives from Vertigo will be in Berlin during the Venus 12th International Erotic Exhibition to meet American content owners.

"Producers who have any questions or who are interested in partnering with us should not hesitate to arrange a meeting," Butler said. "I am in Berlin from 11 a.m. Thursday, Oct. 16, until lunchtime Friday, Oct. 17. If producers or owners would like to meet for a coffee and a chat please email or call in advance."

Butler can be reached at +44 8700 46 06 68 or +44 7780 69 57 69, or

For more information, visit the Vertigo website.