educational

Our Results From Sex.com

Andrew Slack
Editor's note: Recently, adult webmaster affiliate program MensNiche.com decided to put Sex.com's pay per click (PPC) traffic to the test, in hopes of helping its affiliates to decide if running campaigns at the popular search engine would help boost sales. Since traffic is the one thing that all websites need in order to thrive, I thought that you'd all be interested in the results of these tests:

After working with affiliates for over three years, we're constantly trying to find new ways to help them make more money with our programs.

Recently, we found that many of our affiliates were asking if Sex.com traffic could work with our products.

Instead of telling them to go ahead and give Sex.com a try, we decided it would be best for our affiliates financially if we tested the program first, so we decided to give its system a whirl and publish the results.

The Test
We deposited $1,000 into a Sex.com account in December 2004 and then contacted Michelle (michelle@sex.com) who took on the job of making our products convert and bring us a healthy return on our investment.

The products we used for the test were:

  • ProSolution Pills
  • Volume Pills
  • Penis-Health
  • SizeGenetics
  • Attract Sexy Women
  • Pro Enhance Patch
  • Kama Sutra

Below you will find a list of the Top 10 keywords for each website, our clicks and their cost to us:

ProSolution Pills

Rank Keyword Clicks Cost PPC
1 .us.sexual enhancement 3478 104.34 0.030
2 .us.penis pills 1151 36.64 0.032
3 .us.penis enlargement 851 28.08 0.033
4 .us.penis enlargement pill 600 18.00 0.030
5 .us.penis size 400 12.00 0.030
6 .us.herbal penis enlargement pill 374 11.22 0.030
7 .us.bigger penis 336 11.15 0.033
8 .us.penile enlargement 258 7.74 0.030
9 .us.big penis 180 5.40 0.030
10 .us.penis enhancement 168 5.04 0.030

Volume Pills

Rank Keyword Clicks Cost PPC
1 .us.semen 1384 54.07 0.039
2 .us.sperm 303 11.59 0.038
3 .us.ejaculation 118 3.54 0.030
4 .ca.semen 100 3.98 0.040
5 .us.male enhancement 73 2.19 0.030
6 .ca.sperm 20 0.80 0.040
7 .us.sperm volume 13 0.39 0.030
8 .gb.sperm 12 0.48 0.040
9 .ca.ejaculation 11 0.33 0.030
10 .gb.semen 10 0.39 0.039

Penis-Health

Rank Keyword Clicks Cost PPC
1 .us.penis enlargement 2639 79.17 0.030
2 .us.bigger penis 1154 35.58 0.031
3 .us.penile enlargement 711 21.33 0.030
4 .us.male erection 490 14.70 0.030
5 .us.penis enlarger 459 13.77 0.030
6 .us.penis health 275 8.25 0.030
7 .us.penis enlargement technique 267 8.01 0.030
8 .us.penis length 266 7.98 0.030
9 .us.penis enlargement product 236 7.08 0.030
10 .us.penis erection 231 6.93 0.030

SizeGenetics

Rank Keyword Clicks Cost PPC
1 .us.penis enlargement 270 8.10 0.030
2 .us.penis size 162 4.86 0.030
3 .us.penis enlargement pill 118 3.54 0.030
4 .us.natural penis enlargement 60 1.80 0.030
5 .us.penis enhancement 47 1.41 0.030
6 .us.big penis 47 1.41 0.030
7 .us.penis pills 44 1.32 0.030
8 .us.penis enlargement pills 29 0.87 0.030
9 .ca.penis enlargement 29 0.87 0.030
10 .us.penis pill 17 0.51 0.030

Attract Sexy Women

Rank Keyword Clicks Cost PPC
1 .us.overture 1498 44.94 0.030
2 .us.seduce 92 2.76 0.030
3 .ca.overture 90 2.70 0.030
4 .gb.overture 46 1.38 0.030
5 .us.attract women 9 0.27 0.030
6 .gb.hands on lessons to satisfy a women sexually 1 0.03 0.030
7 .us.sexual chemistry 1 0.03 0.030
8 .ca.attract women 1 0.03 0.030
9 .ca.seduce women 1 0.03 0.030
10 .us.seduce women 1 0.03 0.030

Pro Enhance Patch

Rank Keyword Clicks Cost PPC
1 .us.penis enlargement 1156 35.80 0.031
2 .us.penis size 510 15.30 0.030
3 .us.bigger penis 467 14.01 0.030
4 .us.natural penis enlargement 239 7.17 0.030
5 .ca.penis enlargement 123 3.69 0.030
6 .us.herbal penis enlargement 86 2.58 0.030
7 .us.penis enhancement 85 2.55 0.030
8 .us.penis enlargement technique 61 1.83 0.030
9 .ca.bigger penis 21 0.63 0.030
10 .gb.penis enlargement 19 0.64 0.034

Kama Sutra

Rank Keyword Clicks Cost PPC
1 .us.kama sutra 199 5.97 0.030
2 .us.tantra kama sutra 92 2.76 0.030
3 .us.kama sutra tantra 59 1.77 0.030
4 .us.kama sutra illustrations 33 0.99 0.030
5 .gb.kama sutra 18 0.54 0.030
6 .ca.kama sutra 15 0.45 0.030
7 .us.kama sutra pics 7 0.21 0.030
8 .gb.kama sutra illustrations 6 0.18 0.030
9 .us.kama sutra pictures 6 0.18 0.030
10 .us.kama sutra sex positions 4 0.12 0.030

The Results
Most of these campaigns had over 200 keywords which picked up small amounts of traffic. Here is a screenshot of MensNiche.com stats showing what an affiliate's payout would have been had he or she done this on their own. As you can see, the penis enlargement products performed the best by far, with ten sales for Penis-Health, nine sales for ProSolution Pills and six sales for ProEnhance.

In the end, with our $1000 and after a chargeback, we made $387.96. Keep in mind that this includes all of the money spent on other programs other than the Penis Enlargement (if we did this again we would only push Penis Enlargement as this did the best). If we invested all the money into penis enlargement, that figure would have doubled, which would have yielded about a 50 percent ($500) return on investment.

These clicks came in over a four month period. Obviously, this is by no means a quick job, so if you’re looking for a quick ROI then this is not the way. However, if you have some spare money you can afford to tie up for a few months, it can potentially give you a very healthy return on your investment.

I hope you can take something from our experience with Sex.com. If you have any questions, or if you would like the full list of keywords for your own campaigns, email andy@mensniche.com and I'll be happy to help you out.

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