opinion

YouTube Continues to Lead

Joe D
The comScore Video Metrix report for September 2007, reveals that nearly 75 percent of U.S. Internet users watched a video online (including both streaming video and progressive downloads), averaging three hours of video per person during the month. So YouTube continues to lead the U.S. online video market. Google Sites, which includes YouTube.com, topped the September rankings with both the most unique video viewers and most videos viewed.

September saw Americans view more than 9 billion videos online, with Google Sites once again ranking as the top U.S. video property with 2.6 billion videos viewed (28.3 percent share of videos), 2.5 billion of which occurred at YouTube.com (27.6 percent). Fox Interactive Media ranked second with 387 million (4.2 percent), followed by Yahoo! Sites with 381 million (4.1 percent) and Viacom Digital with 304 million (3.3 percent).

In total, nearly 136 million Americans, or approximately three in four U.S Internet users, viewed online video in September. Google Sites also captured the largest online video audience with 71.6 million unique viewers, followed by Fox Interactive Media with 41.2 million and Yahoo! Sites with 39.6 million. Other notable findings from September 2007 include:
  • Nearly 70 million people viewed more than 2.5 billion videos on YouTube.com.
  • More than 38 million people viewed approximately 360 million videos on MySpace.com.
  • MySpace TV accounted for 766,000 viewers and 1.1 million videos.
  • Online viewers watched an average of slightly more than three hours of online video during the month (181 minutes).
  • The average online video duration was 2.7 minutes.
  • The average online video viewer consumed 68 videos, or more than two per day.
Source:

ComScore. "YouTube Continues to Lead U.S. Online Video Market with 28 Percent Market Share," Press Release 11/30/07. http://www.comscore.com/press/release.asp?press=1929

Related Post:

Google Leverages YouTube Acquisition

Xbiz Award Nominee

Webbilling.com - Best Alternative Processor



More Articles

trends

Content Is King: Paysites Evolve as Porn Pushes Technology

Stephen Yagielowicz ·
profile

Q&A: Paxum CEO Octav Moise Shares the Wealth

Alejandro Freixes ·
educational

S2S Postbacks: Getting Ad Stats in 1 Place

Juicy Jay ·
opinion

Tips to Master Customer Subscription Retention

Cathy Beardsley ·
opinion

A Primer on How to Integrate Paysite Processing

Jonathan Corona ·
educational

Trademark Ruling a Victory for Adult Products, Services

Marc Randazza ·
profile

Q&A: Rich Girls CEO Cristina Enriches Cam Models

Alejandro Freixes ·
profile

Q&A: LiviaChoice Embraces Grand Camming Destiny

Alejandro Freixes ·
opinion

Refined Protocols Reduce STI Risks for Performers

Eric Paul Leue ·
educational

Camming 101: Establish Boundaries to Keep the Fantasy Alive

Steve Hamilton ·
Show More