educational

Ahead Of The Curve: Part 1

Cybersocket
You've downloaded their streaming videos, talked dirty in their chat rooms, and ordered a walk-in closet full of their penetrating sex toys. The professionals behind your pixilated porn experience are flesh and blood human beings with one all-consuming purpose in their short mortal lives: pleasing YOU! So sit back in your chair, put your hands behind your head, and let these webmasters click your buttons for a change, as we take a look at "What 15 Gay Adult Webmasters Are Doing to Win You Over"...

• John Rutherford, President, CEO, COLTStudio.com

How do you plan on keeping visitors interested?

While COLT Studio Group has been around for more than 37 years, we've only just begun in the online biz. COLTstudio.com is a full-service membership site which offers members streaming, PPV, hundreds of thousands of images of the masculine COLT man, fifteen-percent discounts to all members purchasing products on COLTstudiostore.com, and live-cams featuring our recent COLT Men: Tom Chase, Tod Parker, Rob Romoni, Diego De La Hoya, and many more.

What can you offer customers that your competitor's can't?

Consistent high-quality content featuring masculine man-on-man action, with real COLT Men.

How do you stay ahead of the curve?

Deliver quality over and over-that way members keep coming back. Gay men want quality and consistency. The COLT Studio Group has that-bar none.

• Tanja Rahman, CEO, Goodthinxx.com

How do you plan on keeping visitors interested?

We keep webmasters interested by offering as many niche sites as possible. In addition, we offer brand niche sites like wasteland.com and vivid.com, two pay-by-phone dialer websites.

What can you offer customers that your competitor's can't?

Our game plan is to come up with more stable and reliable international billing methods for our customers.

How do you stay ahead of the curve?

I believe we stay ahead of the curve by always listening to our webmasters. We take our webmaster comments and suggestions very seriously and are constantly improving our webmaster cash program: www.goodthinxxcash.com

• Rob Novinger, Partner, ChiChiLaRue.com

How do you plan on keeping visitors interested?

We are in the process of completely redesigning our pay sites and adding more PPV options that give visitors a real taste of what's inside.

What can you offer customers that your competitor's can't?

When you join LiveandRaw.com and/or ChiChiLaRue.com directly, you definitely get some perks that aren't available in the broadcast webmaster versions of our products. Probably the most outstanding feature is Live and Raw On Demand, which allows the visitor to watch thousands of archived, fully streaming Live and Raw shows, with fast-forward and rewind options, and of course, any show, any time!

How do you stay ahead of the curve?

We make a high quality product, whether it's live Net shows or Chi Chi's Rascal Video. The way you stay ahead of the curve is by spending the extra money and time to make it good.

• Mark Stephenson, Owner, WildOnCash.com, WildOnContent.com

How do you plan on keeping visitors interested?

By giving them fresh original content that cannot be seen anywhere else. We update our site on a daily basis with content pertaining to our particular niche (straight men) and we also add two original Street Bait episodes per month. We have also developed our own content management system and will continue to introduce new features and functionalities.

What can you offer customers that your competitor's can't?

Our products are filled with original content that we shoot ourselves. The reality/straight guy niche hasn't been saturated-and this is our focus.

How do you stay ahead of the curve?

At the moment we're focusing on reality, so we strive to make the content more believable. We always try to introduce fresh new faces that can't be seen anywhere else-and a touch of humor always goes a long way toward entertaining our audience. We are also working to improve the end quality of our videos, with hi-resolution cameras and more professional post-production elements.

• Terry Mahaffey, President, CFO, FalconStudios.com

How do you plan on keeping visitors interested?

Since we launched our membership site in early-December, we've worked under a plan of continual improvement. In recent months we've made technology improvements in our live sex and streaming media areas, including adding sound to our live broadcasts and associated replay capabilities. In the near future, we'll be building out our model areas to provide our users with more information about each model, and ways to interact with the model through forums and chat.

What can you offer customers that your competitor's can't?

The worlds largest and longest-lived archive of breathtaking men, stunning locations and incredible movie productions! FalconXXX really is unique in that it offers a 30-year view into the men and the movies that are part of the Falcon, Jocks and Mustang libraries. And, of course, that historical view is augmented with a constant release of new productions, new live sex shows, and hot new exclusive models.

How do you stay ahead of the curve?

Pretty much the same way any business stays at the head of the pack-listen to our customers and partners, and keep a watchful eye on the competition.

• Trevor Hennig, Founder & Editor, BananaGuide.com

How do you plan on keeping visitors interested?

We have a "continuous improvement" approach to the business, which will be accelerated over the next several months as we revamp the entire site. We'll be making some of the information on BananaGuide more accessible, revising our pay site reviews according to a standardized format and introducing an innovative video reviews feature that aims to make it much easier for consumers to separate the good porn from the crap. In other words, we will keep doing what we've always done-only better.

What can you offer customers that your competitor's can't?

Hmm. I would never say our competitors can't offer their customers something that we are offering. I don't really consider us to be in direct competition with other gay adult directories because they have different revenue models. But some things that make BananaGuide stand out are our very low advertising quotient (no banners), a unique mix of content, and the fact that we work with a select number of the highest quality sponsors in the industry.

How do you stay ahead of the curve?

The usual ways. I surf the webmaster resource sites such as YNOT Masters, read the industry publications like AVN Online and Cybersocket, and we go to at least two adult Internet conferences a year.

• Sebastian Curtis, Managing Director, FreshSX.com

How do you plan on keeping visitors interested?

One of FreshSX's main goals in the coming year is to make the site more interactive. As we produce all our own content, it is easy for us to listen to our members and provide exactly what they want to see. We also want to make FreshSX more accessible and improve the navigation. Although the site was designed with easy navigation as one of the key objectives, we want to maintain and improve this for our members. All the FreshSX movies that we make available to our members will also be fully downloadable in the very near future.

What can you offer customers that your competitor's can't?

The big advantage that FreshSX has is that we produce all our own content with models from Western Europe. Many of the models we work with have not worked with any other companies before and as such, much of our content is entirely unique. Working with internationally recognized photographers has also helped FreshSX secure itself as a company that is not afraid of aiming high when it comes to quality. In the future FreshSX will be strengthening its working relationships with other artists in the industry to ensure that quality and sex really do go together.

How do you stay ahead of the curve?

FreshSX is constantly watching the rest of the market and we strive to keep up with all the latest developments in the industry. We have some new developments that we can't disclose at the moment, but they are exciting and new in concept.

Stay tuned for more!

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