profile

Q&A: Dorr’s Ivan Ho Discusses Launch of Luxury Toy Line

Dorr made its debut with a sophisticated selection of vibrators and an “advanced intimate toy care system” with a UV light for disinfection. Dorr is a manufacturer, design house, engineering team, sales team and marketing team under one roof. The company says its departments allow it to obtain direct feedback from the customers that gets passed along to the production line to implement into the design of new toys. “We listen to your needs and we fulfill them,” the company says on its website. “In addition, by consolidating corporate functions, we are able to deliver luxury products at affordable prices.”

In this exclusive Q&A, Dorr’s vice president of international sales Ivan Ho discusses the company’s launch.

DORR is focused on the U.S. market right now; and will start to push into the international market by end of this year.

XBIZ: Who are the company execs of Dorr?

Ivan Ho: I am the vice president of sales, Benny Sun is the CEO of DORR, and Janine Ho is the vice president of international sales.

XBIZ: When was the company launched?

Ho: DORR was launched at the beginning of this year.

XBIZ: What are the company’s goals?

Ho: Our goal is to become one of the top novelty high-end luxury lines, and to keep manufacturing products at the highest quality possible.

XBIZ: How many collections/products are there in Dorr’s lineup?

Ho: We have five vibrators available in four colors (blue, pink, black and purple). We also offer a WaveCare advanced toy care system featuring a UV-C light. Our vibrator styles include the AURA G-Point Vibrator with turbo; the SPOT Wireless Duo Egg Vibrator; SILKER G-Point Curved Vibrator with turbo; IORA Dual Motor Rabbit Vibrator with turbo; and AVOND Wand-like vibrator with turbo.

XBIZ: What are the company’s most popular items?

Ho: Our best seller right now is the SPOT and IORA.

XBIZ: Discuss Dorr’s international success. What has been the response from retailers and distributors?

Ho: DORR is focused on the U.S. market right now; and will start to push into the international market by end of this year. Retailers love the motor that is in the vibrators. Jon Vogt, director of purchasing at Eldorado said, “We’re pleased to partner with Dorr to offer their elegant line to customers. With their sleek lines, pleasing colors and chic packaging, I think these will be great sellers.”

Eldorado is DORR’s only distributor in the U.S.

XBIZ: What inspired the company¹s U.S. launch?

Ho: The company had been doing OEM for other brands. Feeling challenged and motivated, the team of engineers became envisioned to create a vibrator with good quality, a classy and elegant look, but most important — a quiet yet powerful motor without cutting corners.

XBIZ: What response has the brand received in the U.S. market?

Ho: Our distributor and retail stores love our line. The line is elegant with very powerful motors.

XBIZ: What are your future goals/ expectations for Dorr?

Ho: We strive to grow with our customers and improve and create our products through their suggestions and opinions. Altogether succeeding and keeping up with consumer technology, style and trends.

XBIZ: Will new products be added?

Ho: Yes, we have a new line of bullet-size vibrators that is coming out in October.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Tips for Boosting Ecommerce Revenue With Behavioral Insights

At our marketing agency, we focus on using real data to make better decisions for our clients. We believe every action a visitor takes on a website can tell us something important. This helps us shape our strategies and assist our clients in turning casual website visitors into loyal customers.

Lauren Bailey ·
opinion

A Look at the Do's and Don'ts of Gift-With-Purchase Promos

Imagine you’re at a store, deciding between two products with similar packaging, features and pricing. You’re not predisposed toward either brand and you haven’t seen any reviews — but one of them offers, “Free gift with purchase!” Does that win you over?

Vanessa Rose ·
opinion

Tips for Navigating a Completely Remote Job in Sexual Wellness

Anyone working in the sexual wellness and pleasure sector has at some point had to deal with issues like bias against the industry, as well as limited marketing and advertising options.

Bryony Lees ·
trends

Meet the 2024 Class of Up-and-Coming Pleasure Brands to Watch

With each new year that rolls in, new pleasure brands emerge, and 2024 is no exception. Already this year, a slew of new entrants are rapidly gaining traction and recognition via social media, among retailers and distributors — and most importantly, end consumers.

profile

WIA Profile: Sarah Franson

When you do what you love, they say, you’ll never work a day in your life — and when your job involves educating the masses about sex toys, it’s hard not to love what you do.

Women In Adult ·
profile

Popsi Lingerie CEO Sam Golshan Discusses Brand's Growth, Mission

Lingerie: a sexy French word for an alluring little something to spark things up in the bedroom, teasingly wear out to clubs, dress up in to celebrate a special occasion or just wear under everyday clothes to feel excited and desirable.

Kim Airs ·
profile

Honey Play Box's Joreail Armstrong Reflects on Company's Growth

Today, Armstrong serves as business development manager for boutique sex toy brand Honey Play Box, but he began his role there as a one-man marketing department, assisting CEO Shirley Wang with nearly every aspect of launching the brand.

Sofia Barrett-Ibarria ·
opinion

How Awareness Revolutionized Materials Used in Pleasure Products

Today’s manufacturers and consumers are material-savvy, giving rise to pleasure products that are safe to use, beautiful to look at, high-quality and even environmentally responsible.

Eric Lee ·
opinion

How Sex-Ed Lays the Groundwork for Well-Informed Shopping

We often do some research before making purchases, whether by delving into a company’s background, exploring specific products or simply making sure we understand how to use something before we buy it.

Nathan Hammerle ·
opinion

A Look at How Customer Demographics of Full-Size Sex Dolls Have Evolved

For a long time, sex dolls were dismissed as cheap novelties used by lonely heterosexual men. This was especially true of early, inflatable versions, which became the butt of jokes in pop culture. However, things have changed dramatically.

Rebecca Weinberg ·
Show More