educational

How to process International Traffic

Benjamin

By taking a closer look at the credit card penetration of the European countries, it becomes obvious that American Sponsors and Webmasters have to alter their billing methods. Within the U.S. we have a credit card penetration of 98%, but most of the European countries haven't even crossed the 30% margin!

Consider the following table:

Country
Number of Citizens
Number Of
Credit Cards
Credit Card
Penetration
U.S.A
281.550.000
274.698.992
98%
U.K.
59.739.000
17.670.941
30%
Spain
39.450.000
10.220.793
26%
Italy
57.679.000
4.809.496
8%
France
58.850.000
12.998.434
22%
Portugal
10.010.000
204.055
2%
Netherlands
15.919.000
3.038.088
19%
Russia
145.542.000
143.968
0%
Poland
38.650.000
328.649
1%
Austria
8.098.000
958.172
12%
Switzerland
7.180.000
1.777.042
25%
Germany
82.150.000
9.785.949
12%

Source: Fischer Welt Almanach

Leveraging International Markets
How can you go about participating in the booming international market? For one thing, you can sort the countries based upon credit card penetration. Also, be aware of certain credit card restrictions from American IPSP's.

The low percentage of credit card penetration within foreign countries is one of the major reasons, why most international traffic is funneled directly to a dialer. Meanwhile we have seen that countries such as Great Britain have started to restrict the Dialer-Business. Finland even outlawed the usage of dialers within the adult market. On top of that, the dialer does not feature the advantage of recurring billing. So what's left? To be honest, there is not much you can do if you think about doing it on your own.

If you are receiving a lot of international traffic, then you should be aware of factors such as the language barrier. Surfers that are coming from Norway, Sweden or Finland might not have difficulties in understanding your English sites. However, if you are dealing with countries such as Germany, Spain, Italy or France then it is a different story. Depending on the volume of your international traffic, it might be wise to offer your sites in different languages, but using common translation programs to translate your sites into a different language is an absolute no-no. The use of automated translation programs will result in incorrect translation and will lead to major misunderstandings. If you are translating your sites, consult a native speaker who knows the language and the slang words.

As we all know, there is more to this business than just translating your site into different languages. The offered content has to meet the preferences of the international surfers. For example, if you are covering the amateur niche, and you are receiving a lot of traffic from abroad, then it makes no sense to exclusively present American amateur content. Especially here, the user is interested in seeing the girl from next door. You should give your users the opportunity to chat with the girls, and therefore you must offer content and technology that enables the surfer to interact in their own language.

By considering the low credit card penetration of foreign countries, it is not hard to realize that international surfers prefer methods of payment other than credit cards. If you plan to successfully participate in international markets, you have to be able to offer additional methods of payment. Furthermore, you have to know all the specific search engines, webmaster resources, advertising portals, AVSs, TLDs and top-lists appropriate to your goals. This means you must spend quite some time researching the relevant market.

If you have the resources and the country-specific know-how, DO IT!

Those of us at SEXMoney are convinced that you are better off seeking international partnerships with affiliate programs that know the international market, the languages in the regions you are targeting, and who are able to offer local payment methods. The know-how of the maturing American market, combined with the international and cultural know-how of the European programs and affiliates, will lay the groundwork for profitable business for all, on an international level!

More Articles

profile

Q&A: Paxum CEO Octav Moise Shares the Wealth

Alejandro Freixes ·
educational

S2S Postbacks: Getting Ad Stats in 1 Place

Juicy Jay ·
opinion

Tips to Master Customer Subscription Retention

Cathy Beardsley ·
opinion

A Primer on How to Integrate Paysite Processing

Jonathan Corona ·
educational

Trademark Ruling a Victory for Adult Products, Services

Marc Randazza ·
profile

Q&A: Rich Girls CEO Cristina Enriches Cam Models

Alejandro Freixes ·
profile

Q&A: LiviaChoice Embraces Grand Camming Destiny

Alejandro Freixes ·
opinion

Refined Protocols Reduce STI Risks for Performers

Eric Paul Leue ·
educational

Camming 101: Establish Boundaries to Keep the Fantasy Alive

Steve Hamilton ·
profile

Nikki Night Forges Cam Model Excellence

Alejandro Freixes ·
Show More