opinion

The Perfect Paysite

Stephen Yagielowicz
There’s an interesting discussion now underway on the XBIZ.com community message boards about the “Best Porn sites on the Web,” to which I’ve already added some comments, but would like to expand upon here, while encouraging you all to participate in this valuable discussion.

When considering the ingredients of the perfect paysite, it’s first important to understand why someone joins a paysite. The simple reason is that surfers will only pay for what they can’t get for free and only if they can justify the expense, which often comes down to a matter of trust and faith: in other words, does the prospective member believe that paying for a membership to your site will provide him with a satisfying enjoyment of the content he desires, with the levels of quantity, quality and ease of access that he expects – and then be able to cancel his membership, hassle-free, when he no longer wants to be a member?

On top of that, he will only buy the membership from you, instead of your competitor, if he can only get the content he desires from you or if you beat your competitor in showing the prospect that you have what he wants.

Understanding all of this gives you the recipe for the perfect paysite: You need exclusive, original content, updated at least weekly and preferably daily. You shouldn’t give away all of your best content, via for example, thousands of free hosted galleries provided to your affiliates, and you should ensure that your site loads quickly and that your content is easily accessible by focusing on intuitive navigation. Make the site easy to join (and then leave) and promote it so that folks looking for the type of content you offer find you first.

Those are the basics and they leave a lot of room for individual expression, but if you can master those basics, then you too could have “the perfect paysite.”

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