The key to attracting, keeping and converting traffic is speed — website speed, that is — and the key to high speed is quality bandwidth. But many online companies make the mistake of choosing budget pricing over bandwidth quality, which is why we’ve compiled four reasons why it’s worth forking out for the good stuff.
The key to attracting, keeping and converting traffic is speed — website speed, that is — and the key to high speed is quality bandwidth.
Online consumers simply have no patience, and every second it takes for your site to load is a second closer to page abandonment. Chances are your site isn’t the only one on the web that offers similar content so make sure you give consumers a reason to stick around.
You Get What You Pay for
Good bandwidth is never cheap, but cheap bandwidth is never good. A hosting plan with unlimited bandwidth for $9.99/month looks great on the screen, but every buffering delay, slow download and pixelated video will cost you a customer. And that’s just not worth the sale price.
Google counts site speed as a ranking factor, and while that doesn’t take away from the importance of site relevance, it’s certainly something to keep in mind when competing to stay at the top of web searches.
You Don’t have to Break the Bank
For those of us (most of us) on a budget it’s easier said than done to put out for top-tier bandwidth. But that’s why it’s just as important to have a reputable and respected hosting company who can take the lead. A good hosting provider will work with you one-onone — with educated customer service that can figuratively speak your language — to help configure the perfect plan.
Steven Daris is CEO and co-founder of Red Apple Media, a leading provider of managed web hosting, DRM, software encoding, and digital media streaming services.