opinion

Custom Cam Programs Can Provide a Competitive Advantage

Stephen Yagielowicz

Although there are many advantages to offering live cam services based on white label websites and direct affiliate site promotions (particularly for neophyte operators), there is no escaping the similarity or outright overexposure of many of these sites. Regardless of the level of customization, the perception of “uniqueness” may not extend to a white label’s billing and support pages, for example, giving many visitors a “been there, done that,” feeling that may hinder sales to those looking for something different.

For well-capitalized, experienced operators seeking to bring a new, niche, or unusual live webcam offering to market, developing an in-house solution may be a profitable, if deeply challenging, endeavor.

At the end of the day, attracting and retaining quality performers will be the deciding factor in your operational success.

Despite those challenges, even the most modest of operations can deploy sophisticated chat sites.

Indeed, real amateur and solo site owners seeking an easy way to boost their sales conversions and membership retention through live interactivity have long used private cams and two-way technologies that deliver audio and video feeds to and from customers for increased intimacy.

On a personal scale, instant messaging tools such as Skype provide a free and accessible platform for independent performers to interact and profit from their webcam-viewing fans.

Operators targeting bigger profits may wish to establish their own webcam studios — recruiting and training the performers and then providing them with the tools they need, a good venue to perform in, auto-translation, robust billing, and other mission-critical support services.

Those seeking their own live cam solution do not necessarily have to go it alone however, as service providers such as 2Much.net provide turnkey solutions that lower the learning curve, know-how and investment otherwise required for new operators entering the live cam marketplace.

At the end of the day, attracting and retaining quality performers will be the deciding factor in your operational success. This is not a problem for amateurs running their own sites with a webcam attached, but if you need to pay the performers — your business’ “inventory,” — this human resource may be the limiting factor in your growth; based on issues like availability, commitment, pay rate or other factors.

Still, the appeal of live content in a market inundated with pre-recorded fare, will continue to drive profits for performers, program owners and promoters, while delivering satisfaction for users.

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