Gain Traffic, Revenue From Video Ads

Stephen Yagielowicz

New media types and audience expectations are driving innovative video advertising approaches as content marketers seek to monetize their wares. Innovations in this arena are driven by consumer’s “straight to the video” avoidance of traditional online ad types, such as banner ads, and focus on more closely blending content with marketing.

One experienced company that offers a range of adult video advertising services is ExoClick (www.exoclick.com), with services for advertisers and publishers that now include in-video advertising spots, delivered across more than 1.7 billion geo-targeted ad views each day via the company’s proprietary ad serving technology.

The ExoClick solution enables clients to place advertisements within the videos that are displayed on associated publisher’s sites.

The ExoClick solution enables clients to place advertisements within the videos that are displayed on associated publisher’s sites, with options for their ads to appear either pre-roll, on pause, as in-stream text or a banner, or post roll. Ads can be customized with scripted triggering events, alternative display times and more.

ExoClick’s system offers its in-video ads geo-targeted by country and then further refined by niche; allowing advertisers to exercise greater control over ad buys. Publishers benefit from having multiple advertisers generate more revenue in comparison to having a single advertiser for each ad spot.

The ExoClick ad system is reportedly compatible with most video players, including the JW Player, Flowplayer, Nuevolab and the Kernel Video Player, along with most other Flash and HTML5 players; offering easy integration with most websites.

OpenX Video Plugin (www.openx.com) brings this power to this popular Open Source ad server, allowing users of Flowplayer, JW Player and other players to “set up, deliver and track video ads in accordance with the IAB Digital Video Ad Serving Template (VAST) standard.”

The plugin supports overlay video ads as well as inline video ads with pre/mid/postroll capability. The overlay ads offer text or banners within the video frame that click out to play another video or launch a website, and more.

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