educational

Tags, Text and Traffic from Video

Stephen Yagielowicz

Marketers of online adult entertainment have long used the power of video to drive traffic to their websites; often by giving away sample clips in the form of MGP galleries and tube site submissions. This visual approach essentially relies on a viewer stumbling upon the clip and then enjoying it enough to want more just like it.

While many MGP, tube and other sites add captions, descriptions and tags to videos in an effort to make them more discoverable, the content contained within these clips has largely remained unsearchable — and thus, is not maximized to its fullest potential — which is a luxury that our industry can no longer afford.

Google even enables automated transcription of YouTube videos, providing an easy way for content developers to freely test the waters.

To address this situation, website owners, producers and content providers are turning to automated video transcripts to provide search engine fodder and enable viewer choice.

For example, SubPLY (www.subply.com/en/Products/AutoTranscript.htm) offers a service that automatically pulls spoken words as well as any on-screen text from a video, producing editable files, including a transcript (.txt), captions (.srt), categorized tags and keywords (.xml) and OCR results (.xml). This solution is currently only available for clips running less than 10 minutes in length.

SpeakerText (www.speakertext.com) combines artificial and human intelligence to offer transcription services at $2 per minute. Transcripts can be downloaded as text or XML files and may use the slick CaptionBox to display searchable transcript text under the video player — with a WordPress plugin also available.

Google even enables automated transcription of YouTube videos, providing an easy way for content developers to freely test the waters.

Regardless of the means by which you generate searchable transcripts of your video content, one thing is for certain: the SEO and usability benefits outweigh the effort and expense of doing so — and add to your offerings in a way that can be leveraged through social media channels in innovative ways. Give it a shot and boost your site’s traffic now.

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