Yahoo’s Livestand for Tablets Aims to Get Personal

Stephen Yagielowicz

In an effort to reach today’s audience, Yahoo recently launched its latest offering, Livestand, calling it a digital newsstand that continually offers new content to consumers, based on their interests. Initially available for tablets, Livestand enables publishers and advertisers to distribute content across tablets and mobile devices in an experience that is elegant and personalized to the individual.

Intended to power Yahoo!’s large digital content library, the company claims that its Livestand product leverages its strengths in content and personalization, re-imagining them into “a new kind of experience” for the rapidly growing tablet and mobile phone categories.

Adoption of tablets and mobile phones is exploding, and digital media isn’t keeping up.

Livestand cuts through the noise of the web, offering a selection of fresh, personalized content from a wide variety of sources, based on interests, time of day, and location. Intuitive touch-based interaction and a singular focus on content combine to enhance the design.

Social interactions expand the reach of content and advertising, reimagining the digital canvas for advertisers and bringing magazine-style ads to tablets with a combination of scale and personalization to reach and engage target audiences.

“Adoption of tablets and mobile phones is exploding, and digital media isn’t keeping up. Consumers can’t find the publications they buy off the newsstand, and publishers and advertisers can’t reach the audiences they want to serve,” Yahoo! EVP Blake Irving stated. “We’re in a position to meet all of these needs.”

Livestand will target iPad and Android tablet applications in the first half of 2011, with mobile phone and browser experiences to follow.


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