opinion

Gamma Entertainment Supports Efforts Against .XXX

Diane Duke

Our friends at Gamma Entertainment have pledged to donate funding to FSC and support our efforts to protect adult online businesses from censorship and many other pitfalls associated with the .XXX sTLD.

For many online businesses, Gamma’s actions highlight the dilemma that has resulted from the .XXX domains being foisted on the industry. We understand that many online adult companies feel that they are in a “damned if you do, damned if you don’t” situation regarding purchasing .XXX addresses in order to protect their brands. Gamma has said it will buy a limited number of .XXX addresses so that they can protect their brands, but will continue to focus on development of their .com properties – and Gamma will match the dollar-for-dollar amount spent on .XXX addresses with a donations to FSC and other anti-.XXX advocacy groups.

“This ruling has sparked great debate in our industry, with many companies divided on the issue. After much consideration, we feel confident that the positive efforts we put forth to protect freedom of speech will outweigh any domains registered to protect our business assets.” Gamma President Karl Bernard said.

FSC appreciates the acknowledgement and support of Gamma. “The fact that adult businesses do not want ICM’s .XXX TLD  is being expressed on a number of fronts,” said FSC Executive Director Diane Duke. “Thank you to the folks at Gamma for their support of, and confidence in, FSC’s opposition to .XXX.”

Meantime, the story is starting to get out about .XXX: Read the articles at PCWorld.com, The Atlantic and CircleID.com.

(Graphic: Courtesy of XBIZ.com)

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