And as for Legal Teens, I know that Sinful Pleasures needs to capitalize on the Barely Legal line, but it could have done it less artlessly. It's not like there is a line out there called Illegal Teens, and Legal 20-year-olds would be dumb.
Does it matter if the title is dumb? Yes. Consumers might stop for just a second and think, "Say, maybe I should get the Memphis Monroe title without the dumb name from a competing company." Then they might say, "I shouldn't have said that out loud at dinner in front of my wife and family."