jQuery: Enhancing the User Experience

Stephen Yagielowicz
With the growing sophistication of current content delivery and viewing platforms, designers and marketers have a rapidly evolving set of opportunities, and corresponding palette of tools from which to select, when it comes to making an impact on advertising-weary consumers.

This desire to create an impact and thus be able to reach through the noise and clutter of competing media messages, coupled with techniques designed to boost engagement and enhance the viewer's overall visitation experience, drives effective web design today.

Among the tools most suited to enhancing the user experience is JavaScript in general and jQuery in particular; which among its benefits, allows interactive design elements to be easily employed, directed by a syntax that is similar to CSS.

Especially in the highly competitive adult arena, jQuery can be used to really set one website apart from its competitors. Take the following selection of jQuery plugins and techniques, as an example — many of them will enhance your site's user experience.

For example, FCBKcomplete offers Facebook-like dynamic inputs with form auto complete with pre-set values, to add instant slickness to user searches and navigation; while the Date Range Picker provides an enhanced calendar-style interface that would allow users to easily input gallery date ranges, for one means of usage.

Other items are also available, such as the jQZoom image magnifier, which lets viewers zoom in on photo details, and is only one of a wide variety of listed image manipulation and display tools.

But it's the tools for displaying rich media, content slideshows and more that present creative webmasters with the building blocks for increased revenues from all this feature-driven user satisfaction.

If you haven't done much with jQuery — or are an aficionado seeking more snippets, then this roundup will provide you with possibilities limited only by your imagination.

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