Lot’s of people ask me about my sales letter style. Sadly I am not a professional copywriter so I am sure my methods are full of holes but they work for me.

It’s a pretty straight forward FAQ style copy with some logic applied to headlines and price placement.

I would love to hear from a professional copywriter about how I could improve my sales letters.

I went to see a client today. He called his receptionist a “bafoon” in front of myself and a student from my course. What would you do?

So I got this question from Jay Rouch on Facebook.

Jay Asks:

“Please explain how you can offer proper time to any of your projects when you sell so many services/products?

Do you think it lessens the value of each one?”

The fact is most of my products are either automated or setup to not need my constant attention after my work is done. I am not opening ice cream shops that I need to keep managing. Instead I set up business units online that don’t need me to babysit them.

I suppose it depends on your skills but I don’t like to make unnecessary work for myself.

The one thing that gets my constant ongoing attention is my clients who pay for hours and my mastermind group.

Hope that helps

I haven’t updated my blog much recently because I have been busy promoting my wife Claire’s new cookbook. I have learned some cool new things in the process. Never sold a cookbook before this so everything is new.

Highlights from the video:

* Spending $1 to make $4 on FaceBook Ads
* Niche Marketing is easy when you know your category
* It’s easy to sell something you love and believe in
* Thanks to Ron Douglas for his help

If you are looking for a way to process and deliver your digital downloads look no further. I use DLGuard to manage all my software, ebooks and other downloads. It’s robust and allows you to have unlimited products. Provides a shopping cart and more.

Get Your Copy of DLGuard.

P.S. Full disclosure I used my affiliate link in this post. That doesn’t mean I was persuaded to promote this. If you have ever made a purchase with me you know I use this exclusively and have for almost 2 years.

Video explaining how I hire video gig providers on Fiverr.com to shoot video responses to popular videos on Youtube. Increasing the traction on your own youtube channel.

I hope you find the tip useful

Are you an opinionated person?

How do you approach situations when someone wants to argue their point? Are you someone who needs to prove a point or could you care less about being right or wrong?

It occurred to me that letting go of the need to be right was a profound moment of change in my life. I thought it was worth sharing :) Let me know your thoughts!

So many people have asked about my white screen setup and how I shoot it that I thought it would be fun to show you some behind the scenes stuff. I am actually in my kitchen using some easy to obtain gear.

1. The White Screen
Is composed of a standard portable backdrop kit and a white paper roll

2. The Camera
I use the Canon Canon 5D MK II only because I am a camera enthusiast and an early adopter. This was the first SLR camera to offer 1080p video and the samples looked awesome. Now you can get a similar camera when it comes to video for a fraction of the 5D’s price.

3. The Lights
Nothing fancy here. You can get away with some standard Flourecent Light Reflector fixtures and daylight bulbs .
4. The Microphone
I use a fairly good quality Shure Microphone which seems to do the best job. I have struggled with mic purchases mainly because the really expensive ones don’t work well in a loud place like my kitchen. The better the mic the more sound proof your setup should be. But going too cheap has the worst result. I would say if you are serious, spend $500 or more , if it’s a hobby, maybe look in the $100 range .

5. The Software
My wife Claire is a video editor and she uses Final Cut Studio on her mac which allows a multi camera editing feature. I am not sure I know enough about Sony Vegas or other PC applications so maybe someone could share which apps work best on the PC for multi camera. The other option is to outsource this task. I would suggest finding a Final Cut editor on Craigslist, there are plenty of hungry freelance editors to go around :)

6. The Future
I am a bit anal about the top corner shadows so I am planning to buy a flourecent work light to sit on the floor behind me and point up at the backdrop. I have no idea if it will work until I test it.

If you have any questions you want me to answer feel free to leave them here or find me on twitter .

We started purchasing visits from stumbleupon.com

Due to the nature of the traffic being random (within a certain category). The price per visitor is very low, so is the quality.

At five cents per visitor, this is an attractive number for anyone trying to feed traffic to their existing content such as an article or blog post. My most success has come from feeding this traffic to my own blog.

For $50 I can send 1000 visitors to my blog. Some of those people become subscribers, customers and followers making this a good strategy for me right now.

Hopefully you’ll get some value out of this video, I would love for you to try your own test purchase and share the results below.

How do you manage your time? Do people take advantage of it?

If you’re an entrepreneur chances are some people don’t necessarily respect your time. Whether it’s because you work at home or because you own your own business, some people assume that it’s okay to ask for your time.

Obviously you have to judge who you do and don’t give your time to and attach priority as such. But in many cases the things you do for people during normal work hours would not be acceptable to a boss paying you very little money.

If you are struggling you might want to consider blocking yourself off during work hours.
ecause you work at home or because you own your own business, some people assume that it’s okay to ask for your time.

Obviously you have to judge who you do and don’t give your time to and attach priority as such. But in many cases the things you do for people during normal work hours would not be acceptable to a boss paying you very little money.

If you are struggling you might want to consider blocking yourself off during work hours.