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How to Sell Downloads

Friday, June 17, 2011 Text size: 
Brad Gosse has been a business owner in the adult industry since the late 1990s. Today he has a strong presence in mainstream but still has a foot in adult. Bridging the gap between the two, Brad often speaks to audiences about the adult category - what can be learned from it and its continuing innovations.

Do You Really Need a Plan Laid Out For You?

Tuesday, February 15, 2011 Text size: 

I wanted to take a minute to talk about plans. Many people want every step laid out and defined before they walk out the front door. I prefer to stay fluid and be willing to see changes and trends, moving toward them and off the beaten path.

If you are someone who likes to stick to the plan I encourage you to watch this video and try another approach if it’s not working for you :)

The best entrepreneurs blaze their own trail. They lay the road that plans are built on top of. Do you want to follow or lead?

Embrace Your Down Time

Monday, February 07, 2011 Text size: 

We all know it’s important to take time off. But many of us are overworked trying to “build” something. I get that.

But consider this. The answers you seek often creep in when you are NOT focused on work.

I am giving you permission to not only take time off but to enjoy it. You are not allowed to even think about work.

Here are some suggestions for your down time.

* Go on vacation
* Go to a bar
* Go out with friends
* Go visit family
* Go for a drive
* Go meditate
* Go read a book
* Go fuck yourself ;)
* Go do some yoga

No matter what you do with your downtime you will probably benefit from it more than you realize. We were not meant to work so hard. We should be working to live not living to work :)

Are You Affraid Of Success?

Friday, January 28, 2011 Text size: 

Often people talk about fear of failure. But we rarely address the fear of success. On the surface it may seem silly but when you dig down you realize what the fear really is.

People who fear success don’t fear the good part of the success, they fear the added pressure and ridicule. I use the term they lightly. I don’t like ridicule myself.

I make reference to my mastermind group in this video. You should join already.

What is the value of your idea?

Friday, January 28, 2011 Text size: 

It’s important to understand the value of an idea. Without a proof of concept or some type of prototype in place you are going to have a very hard time selling your idea.

I’m not talking about a formula, calculation or piece of software. If all you have is an idea my belief is that there is no value until you bring it to fruition.

What are your thoughts on the subject?

What David Lee Roth Can Teach You About Business

Monday, January 24, 2011 Text size: 

Some interesting insights into David Lee Roth and the famous, “brown M&M’s contract clause”.

Everyone thought he was a rockstar diva. When he was actually very detail oriented and for very good reason

The Freelancers Dilemma

Monday, January 24, 2011 Text size: 

Talking to freelancers you get a sense that they are missing their true calling. Some very talented people are trading all their time for money.

Highlights of this video:

* Freelancers need to create products
* Woothemes pulls $3-4 mil per year selling wordpress themes
* I am now offering coaching by the hour to freelancers (I know right.)

Click over to the Hire Me page and grab an hour skype call with me. I bet I can give you an idea or method you haven’t considered and help you create value for yourself and others.

Could Facebook end Google’s search monopoly?

Friday, January 21, 2011 Text size: 

The Facebook Like Button may change the way people use search in the future. You should be putting this on your sites today! There was a time when people didn’t think google would beat Alta Vista or Excite. There was a time when people thought Apple couldn’t take over smart phone sales. You may argue with me but I think change is coming, and it doesn’t cost you a dime to embrace it. What do you think??

Professional Speaker or Just Pitchman?

Monday, January 17, 2011 Text size: 

Have you dealt with a seminar speaker who made you angry? Plenty of “public speakers” out there are amazing at what they do. They inspire, motivate and educate you. But a few douchebags ruin it for those of us who try to deliver value.

If you are a speaker take notice. Don’t treat your audience like a room full of wallets. Stop making us stand up, scream shit out loud or say YES 20 times before you try to get them to sign up to your “better” seminar.

People are not stupid, your audience is not a heard of cattle. Stop treating them like hypnotized monkeys.

Do you understand saturated markets?

Friday, January 14, 2011 Text size: 

It occurred to me today that people use the term “saturated market” very loosely.

If you do a little research (Wikipedia) you will learn what market saturation really is. The term is used to define a product that has hit the diffusion point in a marketplace. The best examples here would be the refrigerator, automobiles and even the famous George Foreman grill.

These products are saturated because the majority of households that need these products already have them.

More often than not people use this term to describe competitive markets. Most often I hear it used as an excuse for not entering into a competitive space. Unless you are planning to start refrigerator company, car company or make a better electric grill, chances are your market is not saturated.

He someone asked me today if I thought the dating market was saturated. My first response was kind of jerky because I thought it was a stupid question. But then I realized that most people just don’t understand competitive markets.

The dating space is far from saturated for a number of reasons. Firstly, every day thousands of people enter the dating market online. Secondly research shows that most of these people will buy more than one dating membership. Some people get addicted to shopping for a new mate to the point where they become serial daters.

There will always be room for a new dating site with a new angle to come in to this competitive marketplace and scoop up all the business. That still doesn’t make the dating market saturated :-)

I remember several years ago I was selling a piece of search engine submission software, and someone e-mailed me asking me why I bothered including Google in my software when clearly AltaVista and Infoseek are dominating the market. Imagine if Larry Page and Sergey Brin thought that way. We would still be using search engine’s with antiquated algorithms and a poor user experience.

I also remember when Internet Explorer and Netscape dominated my desktop or browser supremacy. Then this little unknown startup called Firefox came out of nowhere and entered into what some people might consider a saturated market. Today Firefox is a major player in the browser space.

The last example I will leave you with his MySpace.com. Certainly not the first social network, but easily one of the largest in its time. A little unknown social networking site for college students opens itself to the public and quickly outpaces MySpace’s market share. Some people might have said social networking was a saturated market before Facebook came along.

The truth is, the best categories to enter online are the ones with the most consumers regardless of how competitive you might think the market is.

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