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HD on the web - The Great Debate!

Sunday, February 24, 2008      Text size:   
Over the past year, we've all seen the huge increase in adults sites offering HD video content. It started out with promises on paysite tours that the 720p videos await in the member's area. But, as with all "mission creep" in our highly competitive industry, HD clips are being generously offered as free promotional content by almost every major program.

So, this now leads to a somewhat ironic parallel between the DVD war between HD TV and Blue Ray formats, and the quandary of which encoding platform to offer on the web: WMV HD or Flash?

Pros for WMV? Surfers like them because they can download them!

Cons for WMV? File sizes are huge and there continues to be a substantial player failure rate if the surfer doesn't have exactly the right codecs. Oh, and let's not forget the pesky Mac issue: Quicktime for Mac will not play WMV's without the end-user finding and installing Flip4Mac.

Pros for Flash? Although some surfers don't like them because they can't download them, Flash has an extremely high penetration rate on both Windows and Mac machines and if the videos were encoded correctly, they play flawlessly. And let's not forget about the file size saving of up to 50% over WMV with no loss in video quality.

Cons for Flash? Well, anybody that has tried to encode in Flash will know that processing time is deathly slow! Average 1:9 time ratio, which results in a one hour film taking 9 hours to encode. YIKES! Oh, and not to forget that if you put them in the member's area instead of downloadable WMV videos, cancellations and complaints will result in biblical proportions!

Wasteland.com offers both HD formats, depending on the site purpose (i.e. free sites get Flash only, member's area get both) and, although time consuming and bandwidth intensive, seems to strike a good balance.

So, now that these XBiz blogs have added the fun feature of you being able to post comments, pipe in with your experience and opinions!
As the founder and CEO of Wasteland.com, the Internet's oldest and leading alternative sexual community, Colin Rowntree is a true pioneer of the online adult entertainment industry. Colin's stature within the industry is reflected by the many honors and recognitions he has received, including his 2010 XBIZ Award for Excellence in Alternative Erotica and 2011 Leadership Award from the Free Speech Coalition.

Comment Posts:
Share your thoughts on the Flash -vs WMV HD topic here!
Colin posted on Feb 24, 2008
I have mixed feelings about HD for adult (sometimes the level of detail is not attractive or the quality less than that of an SD production due to the producer’s lack of skill in HD)

Adding the distribution factors into the mix complicates it even further; but I’m a “the more the merrier” guy who believes that offering Flash and WMV is the way to go, using the right tool for the job.

WMV downloads for members are a must, but it’s hard to deny the visual impact of landing on a tour page and seeing some hi-def Flash trailer running in a custom player.

Both technologies have their place.
Stephen posted on Feb 25, 2008
I think it's a matter of time for both formats to successfully inherit a place which Mpeg and Avi had. Right now, for my money the ability to choose a random part of a video to watch before you actually download it all which has been provided by Flash format makes Flash more superior for me.
Art posted on Sep 16, 2008
Flip4Mac is only necessary if you have a Mac and are making wmv files, i.e. you are a film maker.

If you just want to view wmv files then you download a free copy of windows media player for Macs from the microsoft website.

Marina James
femdomfilms.eu
Marina posted on Sep 30, 2008
Well, I have no complaint from any of my members regarding my videos. I let them know are film on full HD format, but render as WMV in 960 x 540 with a great and crispy image. I really hate those guys who claim the HD quality when is not. No gonna say I am a pro on this matter, but have learned a lot working my site. I think, my humble opinion, that as long as the video content is HOT and you offer a excellent quality, the yes or not FULL HD goes to second place.
Now FLAH is another story. Members do always complaint on the same..."CANT DOWNLOAD"! but from my experience is good enough too.
Now, when learned on HD edition a friend of mine who works in a TV station recommended me not to render to WMV directly from my NLE soft. So I use a broadcast format to convert to WMV.
Bottom line is, NO ALL WHAT YOU SEE AS HD, IS REALLY HD QUALITY.
The evolution cant be stop!
Vicente M.
Webmaster
www.uomotv.com
Vicente Medina posted on Oct 27, 2008
When I was in the process of creating and developing the DeviceBondage BDSM site for Kink.com, I decided that all recorded shoots would be shot in HD and then encoded for release in several different formats (Real, WMV, etc.) Each month I did a 5-7 hour streaming live show in WMV HD and most recently streaming near HD Flash was added to the recorded and live shows as an option. The members absolutely loved it.

That said, I don't think the HD quality made one single member retain their membership for another month than he or she would have normally, nor do I think it would cause a potential new member to join the site. I adamantly believe that the big fuss about "free porn" impacting sales is nothing more than an excuse for producers an directors who aren't doing so well because their content isn't interesting or hot enough to make more people want to buy it. For example, I am a fan of the TV shows 24, House and Battlestar Galactica. If I know a new episode is up, Ill watch it on a 13 inch black and white tv with horrible reception, static and terrible sound. If there was an HDTV showing it next to me, of course I would watch it on that one instead but if the HDTV next to me was showing American Idol or Dancing with the Stars, I'd still be glued to the tiny tv with horrendous signal straining to hear and see what was going on.

Bottom line. Shoot creative, interesting stuff that will blow your target audience away and they will pay to buy your stuff. Shoot average formulaic crap and you will only have yourself to blame for your dismal revenue stream.
Cyd Black posted on Mar 19, 2009
Nice bump for Kink, Cyd

On that advice, wasteland is going back to 320 x 240

LOL

Colin
Wasteland posted on Mar 20, 2009
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