Retargeting Revenue

Retargeting is a concept now widely used within the mainstream online advertising. However, it is still pretty much unknown for advertisers and marketers in the adult industry. For some reason, the adult industry is by far the most innovative in certain technologies and two years late on others. Time to change!

If you are not familiar with this advertising method, it is actually pretty simple and you must definitely have already been “retargeted” when browsing websites. The idea is simple. Imagine you are browsing an online shop, and see a nice flat TV that would fit perfectly in your living room. You add it to your shopping cart and proceed to the payment page but that’s when you hear your wife calling you downstairs, “Honeeey, the hamburgers are ready!” and hamburgers can’t wait. You close your browser and get ready for some serious meat. The old TV will do for now.

The goal of retargeting is to keep your brand visible for these high potential users and bring them back to your website until they are ready to buy.

Two days later, you are having your morning coffee, reading your favourite online news site and boom, there is a banner advertising, offering you the flat TV you liked! Turns out you now have more time to complete this purchase, you click on the ad, get your credit card and purchase it.

What data tells us is that only 2 percent of potential buyers complete their purchase on the first visit. The 98 percent remaining are potential clients but will only complete the purchase process in another visit. Actually, the average is seven visits.

The goal of retargeting is to keep your brand visible for these high potential users and bring them back to your website until they are ready to buy.

It is not rare to see conversion rates up to 500 percent better than standard advertising campaigns. With very high ROI for the advertisers.

ExoClick is the first and only advertising network to offer this feature in porn. With 1.7 Billion ad impressions a day, the potential for retargeting campaigns is huge. A lot of advertisers have started using it, from VOD sites to online dating, webcams and men health products.

If you are wondering if retargeting could be a good fit for your product, stop wondering and just test it, you will most probably be amazed by the results. Retargeting is very easy to implement, there is no extra cost and it can increase the overall ROI of your media buys very significantly, giving you a huge competitive advantage. Remember, if you don’t do it, your competitors will.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

To Cloud or Not to Cloud, That Is the Question

Let’s be honest. It just sounds way cooler to say your business is “in the cloud,” right? Buzzwords make everything sound chic and relevant. In fact, someone uninformed might even assume that any hosting that is not in the cloud is inferior. So what’s the truth?

Brad Mitchell ·
opinion

Upcoming Visa Price Changes to Registration, Transaction Fees

Visa is updating its fee structure. Effective April 1, both the card brand’s initial nonrefundable application fee and annual renewal fee will increase from $500 to $950. Visa is also introducing a fee of 10 cents for each transaction, and 10 basis points — 0.1% — on the payment volume of certain merchant accounts.

Jonathan Corona ·
opinion

Unpacking the New Digital Services Act

Do you hear the word “regulation” and get nervous? When it comes to the EU’s Digital Services Act (DSA), you shouldn’t worry. If you’re complying with the most up-to-date card brand regulations, you can breathe a sigh of relief.

Cathy Beardsley ·
opinion

The Perils of Relying on ChatGPT for Legal Advice

It surprised me how many people admitted that they had used ChatGPT or similar services either to draft legal documents or to provide legal advice. “Surprised” is probably an understatement of my reaction to learning about this, as “horrified” more accurately describes my emotional response.

Corey D. Silverstein ·
opinion

Free Agent Auteur: Casey Calvert Expands Her Directing Horizon

Now, having brought that highly-awarded polyamory trilogy to a close, Calvert is concluding the exclusive Lust Cinema directing chapter of her career and charting a new course out into open creative waters as a free agent.

Alejandro Freixes ·
profile

WIA Profile: Holly Randall

If you’re one of the many regular listeners to Holly Randall’s celebrated podcast, you are already familiar with her charming intro spiel: “Hi, I’m Holly Randall and welcome to my podcast, ‘Holly Randall Unfiltered.’ This is the show about sex, the adult industry and the people in it.

Women In Adult ·
trends

What's Hot Now: Leading Content Players on Trending Genres, Monetization Strategies

The juggernaut creator economy hurtles along, fueled by ever-ascendant demand for personality-based authenticity and intimacy — yet any reports of the demise of the traditional paysite are greatly exaggerated.

Alejandro Freixes ·
opinion

An Ethical Approach to Global Tech Staffing

One thing my 24-year career as a technologist working to support the online adult entertainment industry has taught me about is the power of global staffing. Without a doubt, I have achieved significantly more business success as a direct result of hiring abroad.

Brad Mitchell ·
opinion

Finding the Right Payment Partner

Whenever I am talking with businesses that are just getting started, one particular question comes up a lot: “How do I get a merchant account?” It’s a simple question, but it has a complicated answer.

Jonathan Corona ·
opinion

The Taxman Cometh for Every Business

February may be the month of romance, but it is also a time when we need to think about something that inspires very little love: taxes. April is not far away, and the taxman is always waiting. This year, federal and most state income taxes are due Monday, April 15.

Cathy Beardsley ·
Show More