Home > Features > Quick Bites > Does Bing Convert Better Than Google? • Bookmark   • Newsletters   • Register Search Options

FEATURE

Does Bing Convert Better Than Google?

Does Bing Convert Better Than Google?

March 15, 2010
Text size: 
Get XBIZ News
XBIZ Research
Should governments have the power / ability to stop content piracy? (e.g. SOPA / PROTECT IP)
Yes
  45.45%
No
  45.02%
Undecided
  9.52%
Out of 231 votes. Results based on votes submitted by members of XBIZ.net social network.

" Microsoft users are more likely to click on ads "

Adult marketers are always looking for an edge, and for some, Microsoft's upstart Bing search engine may provide the profit potential they are seeking from their online ad buys — because, a recent report claims, Microsoft users are more likely to click on ads than are other software users.

In its report, mainstream targeted search advertising network Chitika revealed that surfers arriving at a website via a Bing search were 75 percent more likely to click on an ad than are surfers arriving from competitor Google.

Interestingly, the reasons may go well beyond the search engines themselves and into the realm of the companies behind them, as Chitika also found that Microsoft's Internet Explorer users are much more likely to click on online advertisements than are Firefox or Safari users — and will click up to 80 percent more ads than do Google Chrome users. Windows users, they claim, also click on twice as many ads as do Linux or Mac users.

While such reports are enough to send traffic-starved adult webmasters scurrying for Bing-centric marketing options, the caveat that "your mileage may vary" truly applies, as these are the reported numbers from one mainstream network over a specific time range. Other marketers have reported substantially lower results and even results dramatically poorer in comparison to their existing efforts when incorporating Bing into the mix — although this can result from approaches that are not optimized for the new platform.

There is also the question of agenda when reading into the various numbers that are put out there — where competitors would like to see you either waste your ad dollars, or keep you from discovering a bonanza of profitable prospects — and will craft their public comments appropriately.

Overall, however, many search engine marketers have reported seeing up to 25 percent increases in their return on Bing traffic as opposed to the results they obtain from their Google efforts.

Do-it-yourself types that haven't tried Bing yet can make use of the site's webmaster tools, which were designed "to improve your site's rank across all search engines." They also allow users to submit URLs and XML sitemaps to Bing, and receive information on which of your web pages have been indexed, as well as their back-links, inbound links and the performance of search keywords. Crawl issues can be identified, robots.txt files can be validated — there's even an SEO Toolkit introduction video and a whole lot more.

Check it out for yourself: use Bing's webmaster tools to see if Microsoft users convert better for your own website.


BUSINESS ANALYSIS

Traffic: Taking a Look at the Stats

Traffic is everything to ecommerce website operators, so it’s vital to understand how the current traffic pie is being sliced, and how adult fits in. The short course is that the once dominant American... More »

Getting By in a ‘Gimme Free’ World

It’s no secret to content based Internet marketers that online consumers today want everything for free. While it’s great to be able to make content sales, such as an adult paysite membership,... More »

Search for Quality Traffic

While much has been made about the number of people using social networks today, with traffic hungry mainstream and adult website operators sitting up to take close notice, research is showing that most... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's premier trade journals in digital format - view online or download for offline viewing!

UPCOMING EVENTS

XBIZ London Gathering

Feb 23 - Feb 23
Truckles Wine Bar in Holborn

Adult Entertainment Virtual Convention

Feb 24 - Feb 26
World Wide Web

The European Summit

Mar 05 - Mar 08
Barcelona, Spain

International Lingerie Show

Mar 26 - Mar 28
Las Vegas, Nevada
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!