profile

WIA Profile: Roxana Forenza

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives.

Kheper Games is known worldwide as a leader in adult games that span from romance to drinking. Since coming onboard three years ago, sales manager Roxana Forenza has helped bolster the brand’s international success by wearing multiple hats, ranging from sales and marketing to product development and design. With an upbeat personality and positive attitude, Forenza has cultivated several business relationships that have contributed to Kheper’s growth. In this month’s WIA Woman of the Month spotlight, Forenza sits down with XBIZ to offer a peek into her expansive role with Kheper.

I don’t give up and I take each and every challenge that comes and I learn from it. All we control in life is ourselves and our attitude.

What is your role and responsibility at Kheper Games?

I am sales and branding manager. I handle almost all the international markets for Kheper Games as well as lots of key accounts in the U.S. Aside from sales, I handle the marketing, branding and some of the stages of the product development and design.

What is a typical day at the office like for you?

Given the different times zones with other countries, I start my day with the sales portion of my business to make sure that every client is up to date with our products and all orders are handled and processed smoothly.

The second part of my day is devoted to research and development of different marketing and product opportunities. I work really close with our lead designer here at Kheper to make sure we are both on the same page in the design aspect of the product.

How did you get into the adult novelty business?

I have studied branding and merchandising and wanted to use my skills first-hand.

I am going on my third year here at Kheper Games. I joined Kheper when they were going through the re-branding phase of the company.

What challenges have you confronted in your career and how have you overcome them?

One of the main challenges has been brand recognition. I have made a valiant effort to contribute to our product improvements and have formed many business relationships within the industry, which has helped to increase our volume.

What is the most rewarding part of your job?

The most rewarding part of my job is the relationships I am able to cultivate. I truly value the people I have met through this business and enjoy working with them. My position also allows me to be very creative which keeps things interesting.

We have achieved incredible progress with our games. We are proud to say that after our major rebranding our products are now sold in almost every continent around the world. For me personally, it is very rewarding to sell products and see them succeed in both the adult market as well as the mainstream market.

What is your personal motto or mantra that you live by?

I am super positive person, and I believe that attitude is everything. I don’t give up and I take each and every challenge that comes and I learn from it. All we control in life is ourselves and our attitude.

What career accomplishment are you most proud of?

I am most proud of the contribution I have made to the branding and enhancements in our products and sales growth.

What are your professional goals for 2013?

Growing and learning. The market is constantly changing and we need to adjust to it.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Why BDSM Furniture and Sex Machines Make an Ideal Match

For BDSM enthusiasts and curious newbies alike, a big part of the fun is discovering and exploring exciting new sensations and scenarios. One way to level up is by combining or layering pleasures you already enjoy, and one surefire way to do that is with BDSM furniture.

Rebecca Weinberg ·
opinion

Tips for Boosting Ecommerce Revenue With Behavioral Insights

At our marketing agency, we focus on using real data to make better decisions for our clients. We believe every action a visitor takes on a website can tell us something important. This helps us shape our strategies and assist our clients in turning casual website visitors into loyal customers.

Lauren Bailey ·
opinion

A Look at the Do's and Don'ts of Gift-With-Purchase Promos

Imagine you’re at a store, deciding between two products with similar packaging, features and pricing. You’re not predisposed toward either brand and you haven’t seen any reviews — but one of them offers, “Free gift with purchase!” Does that win you over?

Vanessa Rose ·
opinion

Tips for Navigating a Completely Remote Job in Sexual Wellness

Anyone working in the sexual wellness and pleasure sector has at some point had to deal with issues like bias against the industry, as well as limited marketing and advertising options.

Bryony Lees ·
trends

Meet the 2024 Class of Up-and-Coming Pleasure Brands to Watch

With each new year that rolls in, new pleasure brands emerge, and 2024 is no exception. Already this year, a slew of new entrants are rapidly gaining traction and recognition via social media, among retailers and distributors — and most importantly, end consumers.

profile

WIA Profile: Sarah Franson

When you do what you love, they say, you’ll never work a day in your life — and when your job involves educating the masses about sex toys, it’s hard not to love what you do.

Women In Adult ·
profile

Popsi Lingerie CEO Sam Golshan Discusses Brand's Growth, Mission

Lingerie: a sexy French word for an alluring little something to spark things up in the bedroom, teasingly wear out to clubs, dress up in to celebrate a special occasion or just wear under everyday clothes to feel excited and desirable.

Kim Airs ·
profile

Honey Play Box's Joreail Armstrong Reflects on Company's Growth

Today, Armstrong serves as business development manager for boutique sex toy brand Honey Play Box, but he began his role there as a one-man marketing department, assisting CEO Shirley Wang with nearly every aspect of launching the brand.

Sofia Barrett-Ibarria ·
opinion

How Awareness Revolutionized Materials Used in Pleasure Products

Today’s manufacturers and consumers are material-savvy, giving rise to pleasure products that are safe to use, beautiful to look at, high-quality and even environmentally responsible.

Eric Lee ·
opinion

How Sex-Ed Lays the Groundwork for Well-Informed Shopping

We often do some research before making purchases, whether by delving into a company’s background, exploring specific products or simply making sure we understand how to use something before we buy it.

Nathan Hammerle ·
Show More