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Opinion Features for Adult Industry Professionals

Google's Penguin Smack Down Persists

Google's Penguin Smack Down Persists
For adult websites, traffic from Google is rapidly declining — and with it, revenues. While a generalization to be sure, it is no secret that the search giant’s ongoing algorithm changes, which began with the Farmer Update, aka Panda 1.0, on Feb. 24, 2011, have done considerable damage t... More »

Mobile Adult Traffic Comes of Age

Mobile Adult Traffic Comes of Age
In September, the Hampshire, England-based market research firm Juniper Research released a new report forecasting the amount of revenue that will be generated in the mobile sector during this decade; according to Juniper, “ad spend on mobile web search will reach $12 billion per annum in five... More »

Paid Placement: An Easy Way to Boost Visitor Volume

Paid Placement: An Easy Way to Boost Visitor Volume
The ongoing decimation of many adult websites’ organic search traffic in the wake of Google’s continuing algorithm updates is causing an increase in the need to diversify the sources contributing to overall traffic plans — with simply “paying for it” being an easy, if p... More »

Affiliate Marketing: Navigating Adult ‘Traffic Jams’

Affiliate Marketing: Navigating Adult ‘Traffic Jams’
Money talks — we know that. Paying out big bucks to affiliates has always been the way to assure a steady stream of traffic and the backbone of most programs’ marketing strategies. But the witch’s brew of free porn and the power of whale websites has changed the dynamic, and today... More »

NEW! Pinterest for Business: How to Get Started

NEW!  Pinterest for Business:  How to Get Started
Pinterest announced in November 2012 that it was open for business-to-business…  I know you've heard of Pinterest; it’s not the third most popular social networking site.  This has to be the latest, greatest, most unique social media networking website to hit the Internet sinc... More »

Business Beyond Borders

Business Beyond Borders
Hardcore content is produced and consumed internationally — that is, mostly in Europe — with at least as much gusto as in the U.S.A. But it’s a more heterogeneous market, thanks to different countries, languages, laws, customs. That multiplicity can create obstacles, but also oppor... More »

Adult Advertising Networks Offer Targeted Traffic, Publisher Profits

Adult Advertising Networks Offer Targeted Traffic, Publisher Profits
All commercial websites, adult or otherwise, have two things in common: the need to attract a steady and increasing flow of visitors and the need for a way to profit from them. Online advertising networks fill both requirements, enabling advertisers to obtain the traffic they need for their sites f... More »

Social Marketing - Changing Times

Social Marketing - Changing Times
Marketing an adult affiliate program has always had an element of smoke and mirrors about it. We are, after all, in the entertainment industry and affiliate programs have acted much like entertainers. Chasing each other to put on the biggest and baddest show for their audience. The highest payouts, ... More »

Moving to Nevada

Moving to Nevada
The recent Los Angeles condom ordinance has caused many industry insiders to speculate that large swaths of the adult entertainment industry might relocate to Las Vegas. Relocating a company’s entire operation is a large – and potentially expensive – undertaking. Accordingly, there... More »

Product Testing… It’s a Dirty Job....

Product Testing… It’s a Dirty Job....
Okay, so as most of you know, I do product testing for XBIZ’s print edition of the mag that you can also read digitally here. Every month, a box of four goodies magically appears on my doorstep and I get to relive my Christmas morning memories, albeit now with more of an adult twist than when ... More »

LEGAL PERSPECTIVES

Porn ‘Public Health Crisis’ Is False, Dangerous

We are witnessing the early stages of a moral panic, the likes of which we have not seen since the Reagan Administration. As I write this, there are 27 states in the process of passing mandatory porn... More »

The Skinny on the New DMCA Requirement

The requirements under the Digital Millennium Copyright Act (DMCA) have changed, but the sky is not falling. We have, even as a law firm, been hit with an unbelievable amount of spam sent out by law firms... More »

2017 Outlook: Legal Matters Around the Corner

The adult entertainment business’ legal community recently weighed in the top issues that companies and the industry, as a whole, should be concerned about. XBIZ asked industry attorneys to discuss... More »
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