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Opinion Features for Adult Industry Professionals

Traffic Buys: A Fast Way to Lose Money

Traffic Buys: A Fast Way to Lose Money
All adult webmasters want more traffic for their sites, but the available pool is being held by an increasingly smaller group of companies, leading many operators to purchase traffic as an easy solution for boosting their site’s visitor volume. Unfortunately, the old saying “You get wha... More »

Nomination Period for FSC Board of Directors Election Now Open

Nomination Period for FSC Board of Directors Election Now Open
Free Speech Coalition (FSC), the adult industry trade association, has opened nominations for its 2013 Board of Directors election. There are nine board positions up for election, out of 13 board seats. You must be an FSC member to make a nomination. Active FSC members should have rec... More »

Global Grip: Shaping The Pleasure Products Biz Abroad

Global Grip: Shaping The Pleasure Products Biz Abroad
Worldwide, social acceptance of sex and the market for related products has always varied from location to location. The “Fifty Shades” phenomenon has started leveling the playing field; however several factors continue to impact international market penetration of pleasure products. &l... More »

Google's Penguin Smack Down Persists

Google's Penguin Smack Down Persists
For adult websites, traffic from Google is rapidly declining — and with it, revenues. While a generalization to be sure, it is no secret that the search giant’s ongoing algorithm changes, which began with the Farmer Update, aka Panda 1.0, on Feb. 24, 2011, have done considerable damage t... More »

Mobile Adult Traffic Comes of Age

Mobile Adult Traffic Comes of Age
In September, the Hampshire, England-based market research firm Juniper Research released a new report forecasting the amount of revenue that will be generated in the mobile sector during this decade; according to Juniper, “ad spend on mobile web search will reach $12 billion per annum in five... More »

Paid Placement: An Easy Way to Boost Visitor Volume

Paid Placement: An Easy Way to Boost Visitor Volume
The ongoing decimation of many adult websites’ organic search traffic in the wake of Google’s continuing algorithm updates is causing an increase in the need to diversify the sources contributing to overall traffic plans — with simply “paying for it” being an easy, if p... More »

Affiliate Marketing: Navigating Adult ‘Traffic Jams’

Affiliate Marketing: Navigating Adult ‘Traffic Jams’
Money talks — we know that. Paying out big bucks to affiliates has always been the way to assure a steady stream of traffic and the backbone of most programs’ marketing strategies. But the witch’s brew of free porn and the power of whale websites has changed the dynamic, and today... More »

NEW! Pinterest for Business: How to Get Started

NEW!  Pinterest for Business:  How to Get Started
Pinterest announced in November 2012 that it was open for business-to-business…  I know you've heard of Pinterest; it’s not the third most popular social networking site.  This has to be the latest, greatest, most unique social media networking website to hit the Internet sinc... More »

Business Beyond Borders

Business Beyond Borders
Hardcore content is produced and consumed internationally — that is, mostly in Europe — with at least as much gusto as in the U.S.A. But it’s a more heterogeneous market, thanks to different countries, languages, laws, customs. That multiplicity can create obstacles, but also oppor... More »

Adult Advertising Networks Offer Targeted Traffic, Publisher Profits

Adult Advertising Networks Offer Targeted Traffic, Publisher Profits
All commercial websites, adult or otherwise, have two things in common: the need to attract a steady and increasing flow of visitors and the need for a way to profit from them. Online advertising networks fill both requirements, enabling advertisers to obtain the traffic they need for their sites f... More »

PROFILES & BIOS

Gian Carlo Tastes Sweet Success of BitterStrawberry

Time flies when you are having fun. And BitterStrawberry’s managing partner, Gian Carlo, is having fun. Not motivated by dollars and cents, Gian Carlo says his “happy place” and “true... More »

Cam World: Jim Austin Puts Stripchat / xHamsterLive on the Cutting Edge

Meet Jim Austin, head of business development for Stripchat and xHamsterLive. Austin helps run the two free online communities where amateur models — women, men, couples and transgender folk —... More »

Crave’s Jack Morocco Brings Fresh Perspective to Channel Manager Role

Jack Morocco must be in the right career. They’ve been hit on by Nina Hartley and already had to fend off Ron Jeremy, all in their short one-and-a-half years with San Francisco boutique outfit Crave.... More »
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