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Opinion Features for Adult Industry Professionals

Batteries. Yes. Batteries.

Batteries. Yes. Batteries.
Ah yes. Batteries. Can’t live with ‘em and can’t live without ‘em especially when it comes to good ol’ sex toys. While many products are being released with a plethora of new battery-charging technologies (USB chargers, anyone?), my heart and soul are forever dedicated ... More »

Mobile Billing Matures

Mobile Billing Matures
“In the adult space, billing of mobile devices is a combination that is as attractive as it is intimidating for many content providers” said Alex LeComte, marketing manager of StarEdition.com “It’s very tempting to be able to pay directly from your cellphone and I understand ... More »

Color Me Mine: Embracing The Diversity of the E.U.

Color Me Mine: Embracing The Diversity of the E.U.
Offering the consumer choice is the key to successful retailing yet choice does not mean 14 different colors of the same vibrator. Or does it? The classic sex toy colors used to be a radioactive “flesh” color that would better be described as orange, the occasional white or gold item and... More »

Mobile Design: Keep it Simple, Stupid

Mobile Design: Keep it Simple, Stupid
For several years now, there has been well-documented consumer migration from fixed web browsing on desktop devices to mobile web surfing using phones, tablets and other mobile devices. While some of the more aggressive predictions made five to seven years ago held that mobile surfing would overtake... More »

The Fabulous Mobile Market

The Fabulous Mobile Market
The phrase “content is king” has often been used in connection with erotica that is created with desktop computers in mind, and the phrase is still applicable. But as the summer of 2014 heats up, more and more adult content is being designed specifically for smartphones and other mobile... More »

Clutter and Bad Decisions

Clutter and Bad Decisions
Whoever said money can’t buy happiness never got divorced from The Blonde. I don’t know if it was merely the end of the stress and emotional drain of dealing with the process, or simply the fact that she was finally gone and no longer had to suffer from her ridiculous nonsensical drama. ... More »

The Art of the Upsell

The Art of the Upsell
Since 2006 my company Elevated X has sold CMS software used by thousands of adult pay sites including the official sites of dozens of studio brands. I like to login to my customers’ sites from time to time to see what people are doing. When I look at studio sites I see a lot of similarities bu... More »

Pleasure Products, Sophistication & Sales

Pleasure Products, Sophistication & Sales
It’s no secret that one of the few adult industry market segments that continues to experience strong growth in revenue is the pleasure products sector. At a time in which it seems that virtually every adult content product is readily available for free on the Internet (whether or not the prod... More »

Viewing Rights - The Constitutional Right to View Erotic Material

Viewing Rights - The Constitutional Right to View Erotic Material
What are your constitutional rights when it comes to viewing pornographic, violent or controversial material in your own home? This is a question we frequently address as First Amendment attorneys, and on which there is still some confusion in the minds of consumers.  Is there a right to view o... More »

Et Tu, Google? (Redux Version)

Et Tu, Google? (Redux Version)
Almost exactly a year ago, this column took up the subject of Google Glass, and more specifically, Google’s decision to establish content and development policies that prohibited the creation of sexually explicit apps for Google’s new wearable hardware. I also noted that as a search engi... More »

EDUCATIONAL FEATURES

Fraudulent Brazilian Trademark Registrations Running Rampant

Although you might not think often about protecting your trademark rights in Brazil, you need to — even if you don’t yet have a single Brazilian customer. Scammers are constantly looking for... More »

E-Stim Basics: Selling Customers on Powerboxes as Pleasure Tools

Electrosex is a commonly misunderstood pleasure practice for good reason: Most of us have negative associations with electricity; maybe we’ve been shocked after rubbing our feet across a carpeted... More »

Search Oftentimes Is Left to Chance

Adult content is frowned upon in search, whether in paid, organic or social. With the big algo updates from the past few years, Google has cleaned up search, trying to get rid of spammy and low-quality... More »
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