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Opinion Features for Adult Industry Professionals

ASACP Responds to Morality in Media

ASACP Responds to Morality in Media
In a recent newsletter sent out by Morality in Media entitled “Proof the Tide is Turning!” it was claimed that the adult entertainment industry is scared and “they recognize that we are coming for them and that we are collectively saying no more to sexual exploitation.” MIM c... More »

Affiliates: Achieving Success With Benchmarks

Affiliates: Achieving Success With Benchmarks
Achieving success as an affiliate is not a matter of chance, it is the result of a thoughtful process of planning and experimentation that has many facets. Regardless of your business goals or particular needs, the important thing is to have a plan for dealing with affiliate programs. This is not a... More »

Creating an In-Store Experience That Outshines Online Competition

Creating an In-Store Experience That Outshines Online Competition
I continuously am marveled and amazed about the power of the web and now smart phone apps. I know some of you are snickering at this probably simplistic statement but being a woman of a certain age, tapping the single Shazam button to know who recorded a song and then reading the lyrics in a fancy, ... More »

Retail: Heroes on the Floor

Retail: Heroes on the Floor
I’ve always thought that the hardest part about being a “caped crusader” would be having to maintain a secret identity. (Also, wearing a cape. I look horrible in capes.) Can you imagine how complicated your life would be if you actually were a superhero? One minute, you’re f... More »

The Miracle of Viral Marketing

The Miracle of Viral Marketing
I was nominated on Aug. 24 and completed the now-infamous #IceBucketChallenge the following day from sunny Las Vegas. The temperature was 97 degrees, and I believe that worked in my favor. My video speech was posted to my Facebook to be seen by family and friends, and a Tweet went out @juicyads. Li... More »

Legal Reality: Should You Have a Prenuptial Agreement?

Legal Reality: Should You Have a Prenuptial Agreement?
Summertime has passed, and like every summer, the weather was beautiful and a whole lot of people got married. That’s a good thing, for as a friend of mine once told me, “Marriage is a sacred institution. It’s something a man only does ... two or three times in his life!” Unf... More »

Learning From the Mistakes of Others

Learning From the Mistakes of Others
Watching the Ray Rice domestic abuse scandal play out, I’m dumbstruck by how inept and counterproductive the NFL’s handling of the situation has been. From the start, the NFL has violated essentially every fundamental rule of public relations and damage control, something that’s ve... More »

Law of Sex: Fighting Private Censorship

Law of Sex: Fighting Private Censorship
Government censorship in the Internet age has been a consistent focal point for free speech advocates. Recent examples of censorship by the American government can be egregious, including the curtailment of First Amendment rights through mass surveillance, over-regulation of disfavored speech, crimi... More »

Apple Seeding Mobile With Rapid Growth

Apple Seeding Mobile With Rapid Growth
There was a time where any announcement from Apple was enough on its own to make the tech world shake with anticipation. Then, after the passing of Steve Jobs, that excitement seemed to cool – until now! The recent launch of the new Apple Watch and the iPhone 6 models have the tech landscape b... More »

The Relativity of Selling Adult Products On Distant Shores

The Relativity of Selling Adult Products On Distant Shores
If you’ve ever traveled abroad, you know how adventurous and exhilarating it can be. You’re experiencing different, unique cultures; great food; beautiful, awe-inspiring, and, in some cases, legendary/historic sites. But it can also be, well, ‘challenging,’ to say the least.... More »

BUSINESS ANALYSIS

Retailers Forecast Consumer Trends for 2017

With the New Year barreling down upon us, retailers already are anticipating product categories to grow, and what both vendors and consumers can expect in the coming year. Promotions for 2017 and the release... More »

Sex Toy Manufacturers Offer Predictions for 2017

In 2016, it was evident that the sex toys/pleasure products sector of the adult industry was thriving when Forbes Magazine quoted CalExotics President Susan Colvin as saying that it now “stands as... More »

Execs of 2016: Online Industry Businessmen Reveal Market Drivers

XBIZ World is pleased to present “Execs of 2016: The Year in Review” — a special showcase of the thoughts and strategies of 2016’s most influential and motivational leaders as they... More »
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