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Opinion Features for Adult Industry Professionals

Male Pleasure Products: Tapping Into the Profitable Market

Male Pleasure Products: Tapping Into the Profitable Market
A lot of the pleasure products marketing seems to target predominantly women and while that certainly makes sense I sometimes wonder if a huge swath of customers is being promotionally neglected. I’m referring to the males. Last September John Millward analyzed a year’s worth of pleasur... More »

What You Like Isn’t the Same as What’s Good When Recommending Purchases

What You Like Isn’t the Same as What’s Good When Recommending Purchases
What’s the best vibrator?” “What’s a good lubricant?” “What butt plug should I get?” If you’ve worked in a frontline sexuality retail position, you’ve probably heard one of these questions. Actually, you probably hear something like this during e... More »

Are Your Website Visitors Human?

Are Your Website Visitors Human?
I have good and bad news. The bad news is that over half your website’s traffic is fake. It’s a shocking truth, so I’ll say it again. Over 56 percent of all web traffic is bots of one kind of another, whether its hackers, scrapers, spammers, or “good bots.” The other ba... More »

Porn Again: Facing the ‘Phobes’

Porn Again: Facing the ‘Phobes’
We who peddle porn have no doubt learned to overlook the continuing sermons of the antiporn moralists who remain active in our culture. I myself have long since stopped even hearing the voices of the religious right and the minority of feminists who say that porn is an assault on women. But the ot... More »

How to Prepare for the Next Big Thing in Adult Retail

How to Prepare for the Next Big Thing in Adult Retail
It’s here, the much-awaited bonanza that is the “Fifty Shades of Grey” movie. Distributors are stocked up, retailers poised and the marketing machine is set to roll selling “Fifty Shades of Grey” merchandise to a public who are curious about BDSM play in a way that they... More »

The Adult Biz and Physical Cosmology

The Adult Biz and Physical Cosmology
At some point in your youth, someone introduced you for the first time to the idea of the constantly expanding universe. Depending on the context of your introduction, it might have included analogies involving rubber bands and/or raisin cakes, and probably at least one reference to a “Big Ban... More »

Registering Your Intellectual Property

Registering Your Intellectual Property
Savvy intellectual property owners understand that effective protection and enforcement of their intellectual property requires that they register their copyrights and trademarks. Unfortunately, many of the same owners are not aware that recordation of their copyright and trademark registrations wit... More »

ATVOD: Is It Time to Choose a Side?

ATVOD: Is It Time to Choose a Side?
You may have heard of an authority tasked with the regulation of video-on-demand content across the whole of the Internet. It is ATVOD, and it is from its basement offices in Windsor that the team of four permanent employees work to police video content on the web and enforce their regulations where... More »

Will Americans Pay for Porn in 2015?

Will Americans Pay for Porn in 2015?
The U.S. market has long been among the most lucrative for online adult entertainment, but as 2015 gets underway, many operators are reporting lackluster sales — raising the question of whether or not online content consumers are still willing to become paying customers. For perspective, I loo... More »

ASACP: Forging Ahead and Continuing to Make a Difference

ASACP: Forging Ahead and Continuing to Make a Difference
A new year is upon us and I am looking forward to an exciting and innovative year for ASACP that will continue to make positive contributions to the industry as well as children, parents and educators the world over. It is clear 2014 saw a surge of activity in the war against child exploitation and ... More »

BUSINESS ANALYSIS

Uncovering the Newest Trends in Alternative Billing

For adult merchants, especially adult website operators, the notion of “alternative billing” hasn’t really evolved from its Ameri-centric “anything but MasterCard or Visa”... More »

Sexual Enhancement Market Sees Growth From Couples-Friendly Approach

From cock rings and penis pumps to creams, gels and sprays, male sexual enhancement products have long been a fixture in the pleasure products/sex toys sector. But the marketing of those products has evolved... More »

Lubes, Lotions and Potions: Manufacturers Talk Gateway Products

Sensual body care products have strong consumer interest and plenty of appeal for customers of all types. With lubes, massage oils, creams, lotions, and sprays all bringing in significant sales, manufacturers... More »
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