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Opinion Features for Adult Industry Professionals

Legal Reality: Net Neutrality Turnaround

Legal Reality: Net Neutrality Turnaround
The net neutrality war is still far from over despite the Federal Communications Commission’s historic vote on Feb. 26 that approved a policy for an open Internet. Earlier last month, on Feb. 4, FCC Chairman Tom Wheeler announced new proposed regulations directed to reinstate net neutrality un... More »

The Increasing Push for Online Age Verification

The Increasing Push for Online Age Verification
It is a decades-old problem facing the online adult entertainment industry: how to effectively prevent minors from viewing age-inappropriate material — a process that is especially problematic given the global nature of the Internet, and where many players see it as a problem caused by poor pa... More »

ASACP: Protecting Children, Preserving Your Business

ASACP: Protecting Children, Preserving Your Business
With the first month of 2015 coming to close, ASACP has already had a busy year, with its recent attendance at two of the major adult entertainment industry trade events, XBIZ 360 in Hollywood and the AEE/Internext events in Las Vegas. One of the highlights of attending these events was the annual ... More »

A Slow Starter

A Slow Starter
There are many business segments that experience a long buying cycle — where the time between a prospect’s first exposure to your product or service, and the point at which a positive purchase decision is made, can span years — and in the case of really big-ticket items, such as ro... More »

Stealing Website Terms & Policies – Not the Best Idea

Stealing Website Terms & Policies – Not the Best Idea
The Internet has become a notorious breeding ground for poaching others’ intellectual property. While all forms of IP infringement are discouraged, one in particular can create a massive headache for Internet businesses: misappropriation of another website’s Terms, Conditions, Policies &... More »

Male Pleasure Products: Tapping Into the Profitable Market

Male Pleasure Products: Tapping Into the Profitable Market
A lot of the pleasure products marketing seems to target predominantly women and while that certainly makes sense I sometimes wonder if a huge swath of customers is being promotionally neglected. I’m referring to the males. Last September John Millward analyzed a year’s worth of pleasur... More »

What You Like Isn’t the Same as What’s Good When Recommending Purchases

What You Like Isn’t the Same as What’s Good When Recommending Purchases
What’s the best vibrator?” “What’s a good lubricant?” “What butt plug should I get?” If you’ve worked in a frontline sexuality retail position, you’ve probably heard one of these questions. Actually, you probably hear something like this during e... More »

Are Your Website Visitors Human?

Are Your Website Visitors Human?
I have good and bad news. The bad news is that over half your website’s traffic is fake. It’s a shocking truth, so I’ll say it again. Over 56 percent of all web traffic is bots of one kind of another, whether its hackers, scrapers, spammers, or “good bots.” The other ba... More »

Porn Again: Facing the ‘Phobes’

Porn Again: Facing the ‘Phobes’
We who peddle porn have no doubt learned to overlook the continuing sermons of the antiporn moralists who remain active in our culture. I myself have long since stopped even hearing the voices of the religious right and the minority of feminists who say that porn is an assault on women. But the ot... More »

How to Prepare for the Next Big Thing in Adult Retail

How to Prepare for the Next Big Thing in Adult Retail
It’s here, the much-awaited bonanza that is the “Fifty Shades of Grey” movie. Distributors are stocked up, retailers poised and the marketing machine is set to roll selling “Fifty Shades of Grey” merchandise to a public who are curious about BDSM play in a way that they... More »

BUSINESS ANALYSIS

Pleasure Product E-commerce Experts Discuss Latest Trends

Adult mail order is a concept that has existed for many years. Phil Harvey famously operated a groundbreaking mail order business for adult products during the 1970s. But e-commerce has expanded the concept... More »

Adult Retailers Predict Consumer Trends for 2017

When adult e-commerce was exploding in popularity in the 2000s, some tech writers predicted that brick-and-mortar adult stores would be meeting their demise. But those obituaries were premature. E-commerce,... More »

2017 Outlook: Viewpoints of Top Industry Trends

Executives from the leading businesses of the online adult entertainment industry recently weighed in the question, “What do you see as the likely top trends that will influence the industry?”... More »
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