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Opinion Features for Adult Industry Professionals

Show Me the Money

Show Me the Money
I wrote this column for XBIZ World's billing issue, in which the vagaries of processing and transacting for adult products and services are laid bare for the edification of the industry, providing a full picture of a side of the business where, unfortunately, most of the really bad stuff happens, li... More »

Boost Market Share – Plan for Your Future

Boost Market Share – Plan for Your Future
June is fast approaching, and with it comes the exciting annual Xbiz Summer Forum, presenting great opportunities for Webmasters and Sponsors to interact and discuss the latest trends in adult entertainment. Webbilling.com will be at The Hard Rock to discuss new capabilities in monetizing inte... More »

Pay to Play

Pay to Play
Recently I encountered an interesting marketing twist, where, as a new DirecTV subscriber, I was offered the chance to visit the "rebates" page on the company's website, in order to select the rebate offer that I wanted. My choices were simple, or so it seemed: I could either receive a $21/month ... More »

Revisions in 2009 Online Sales Expectations

Revisions in 2009 Online Sales Expectations
Only a few days ago, eMarketer ran an article that online sales were up based on a study that showed US online retail sales on average were up 11% in Q1 2009. That has now been qualified as further data indicate predictions for 2009 are not so optimistic. Historic annual sales growth has incre... More »

A Change in Scenery

A Change in Scenery
As Mick Jagger succinctly put it oh so many years ago, "You can't always get what you want, but if you try sometimes, you just might find you get what you need." No mere trip down memory lane, these lyrics illustrate a basic optimism that things always will be all right, even if they are not per... More »

Tactical B2B Marketing Trends – 2009

Tactical B2B Marketing Trends – 2009
Are you tracking 2009 Business-to-Business Marketing Trends? I know you’re thinking about what is going on but how are you analyzing current events and adapting to them and how are they shaping your future strategies and changing your one and five year plans? I was cruising around the Interne... More »

Denver 2257 Case Dismissed without Prejudice

Denver 2257 Case Dismissed without Prejudice
Earlier this month, FSC’s case Free Speech Coalition et. al. v. Attorney General was dismissed without prejudice. I asked our Legal Committee chair and industry attorney, Reed Lee to provide a simple explanation of what that means: “Dismissal without prejudice means that FSC, its co-plai... More »

Social Media Stats and Strategies

Social Media Stats and Strategies
We’re all seeking to monetize our e-commerce efforts in every way possible, and you can’t move without seeing another article on viral video marketing and the utilization of social networks to drive traffic and revenues. I came across an opportunity this week to hear a speaker who may s... More »

High-Tech Tokens

High-Tech Tokens
The first quarter of 2009 is nearly over, and it won't be missed in our business or many others. As the other components of the economy that employ our customers suffer, and those customers either lose their jobs or start buttoning their wallet pockets in fear of losing them, our numbers will show t... More »

What's Old is New Again

What's Old is New Again
They say that technology is advancing at an alarming rate and they are of course correct — but that doesn't mean that we can afford to forget our roots. A case in point is the electronic foolishness I was up to the other day, attempting to cleanse one of my servers from all traces of the succe... More »

EDUCATIONAL FEATURES

E-Stim Basics: Selling Customers on Powerboxes as Pleasure Tools

Electrosex is a commonly misunderstood pleasure practice for good reason: Most of us have negative associations with electricity; maybe we’ve been shocked after rubbing our feet across a carpeted... More »

Search Oftentimes Is Left to Chance

Adult content is frowned upon in search, whether in paid, organic or social. With the big algo updates from the past few years, Google has cleaned up search, trying to get rid of spammy and low-quality... More »

Five Tips to Generate Repeat Business

A $50 sale is great. But what if you could get that same $50 sale to come back four times in the next few months? Here are some ideas how to achieve that. 1) On your receipts, you should have an option... More »
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