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Opinion Features for Adult Industry Professionals

Back Door Basics: Get Ready for Anal Sex Month

Back Door Basics: Get Ready for Anal Sex Month
It’s time to start prepping for August, also known as Anal Sex Month. More people than ever before are exploring anal pleasure, which means you have an excellent opportunity to get some cross-sells and upsells. Here are some ideas to make sure you’re maximizing the impact of your efforts... More »

Mobile Mania: Connecting to a Brave, New Social World

Mobile Mania: Connecting to a Brave, New Social World
I am amazed every time I meet a new business partner in the mobile industry who does not have a Facebook profile or another social media account. It’s 2015 after all, and if you’re not online, you might as well be stranded on a remote island. Why invest in that brand new next-generatio... More »

Effective B2B Marketing: Getting It Right the First Time

Effective B2B Marketing: Getting It Right the First Time
As a company that works behind the scenes with several clients who operate forward-facing B2B and B2C brands, I’m well aware of the notion that traffic is king and that consumer driven business models rely heavily on maximizing the number of potential customers who reach their offers each day.... More »

Remodeling, Revamping the Look of a Retail Store Setting

Remodeling, Revamping the Look of a Retail Store Setting
At the Deja Vu Love Boutique in Las Vegas, we have been working around the clock on a complete makeover. We decided it was time to freshen up and give our boutique a new look. Besides rotating the stock every few days, we overhaul the design and layout of the stores to keep our look fresh. As our st... More »

Paysite Power: Ending the Blame Game

Paysite Power: Ending the Blame Game
May marked the 15-year anniversary of my start in the adult industry. A lot has certainly changed since then. I recall the first shows I ever went to and how important networking was, how important posting on message boards was, and how this was the advice doled out to newbies to the online industr... More »

All About Search: Advanced SEO for Dating and Cam Sites

All About Search: Advanced SEO for Dating and Cam Sites
There are many similarities between adult dating and cam websites. Unlike tubes, paysites, VODs and blogs, both dating and cam sites have unique challenges. They have minimal keyword rich content, their markets are saturated with white labels and some of the biggest brands have lost SEO traction in ... More »

Profit Potential: Widening the Net

Profit Potential: Widening the Net
Affiliates generate money! For themselves and for the websites they promote. They choose an affiliate program that offers them benefits and advantages to help them achieve their goals. If one affiliate program doesn’t generate a good income, they’ll move onto another one. The trick to ke... More »

Keeping It Juicy: The Google Redirects Vendetta

Keeping It Juicy: The Google Redirects Vendetta
Don’t get me wrong. I like Google. Back when I was in high school they were far from the super power they are today, and it would be many years before I would start JuicyAds. Google has done this world domination thing quite well. It’s somewhat amazing that so many people associate Googl... More »

Perils and Pitfalls of Affiliate Marketing

Perils and Pitfalls of Affiliate Marketing
Traffic is king in e-commerce and that’s why affiliate marketing is a critical revenue driver for merchants. Effective use of affiliates allows online merchants to outsource digital marketing and to generate additional leads ultimately resulting in higher profits. However, with fraud being so ... More »

Playing Truth or Dare With Traffic Sources

Playing Truth or Dare With Traffic Sources
For adult website admins and owners, traffic is a constant preoccupation, with a lot of resources spent on acquiring visitors to a website, and then analyzing the metrics of that traffic flow. Sometimes it is a simple analysis that focuses mainly on the quantity and not the quality of this traffic, ... More »

LEGAL PERSPECTIVES

Legal Protection for Amateur Shoots

Any adult industry professional who creates video content with actual first-time amateurs will come to an early knowledge that later performer regret is commonplace. Recognized performers who regularly... More »

Legal Options to Address Pirated Cam Performances

Many webcam performers have experienced a new trend in online piracy — the illegal recording and publication of live webcam performances. The “business model” is disturbingly simple:... More »

A Retrospective on the Adult Industry’s Tall Climb

As certainly the oldest member of the current adult-industry Fourth Estate, and having written for many adult publications, some of which no longer exist, I write this in the first person which, if you... More »
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