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Opinion Features for Adult Industry Professionals

Using Revenue, Cost Data to Project Growth

Using Revenue, Cost Data to Project Growth
In XBIZ World’s July issue, I wrote about projecting revshare profits based on an example campaign that was being managed by us here at JuicyAds. Shortly after starting, we quickly exceeded the pay-per-lead (PPL) payout. Since then, the campaign has gone on to earn more than double what we wo... More »

Getting Back to Business After the Election

Getting Back to Business After the Election
As the old saying goes, you should never discuss politics at a dinner party or with strangers. This may well be true in most circles, but it certainly isn’t true of webmaster boards and social media. Over the 2016 election cycle, we all saw an influx of political tweets, posts and memes &mdas... More »

Randazza: Trump Victory, Big Prop 60 Win

Randazza: Trump Victory, Big Prop 60 Win
On Tuesday afternoon, I boarded a transatlantic flight. Given all of the negativity in the 2016 presidential race, I was delighted that I would be absent for the results. I found both Donald Trump and Hillary Clinton to be awful — and I knew that on Nov. 9, no matter who won, America was a wor... More »

Adult Industry Keeps Fighting On

Adult Industry Keeps Fighting On
On Nov. 8, we had one of the most momentous — and to political observers, improbable — victories in the history of our industry. We defeated, by popular vote, a purportedly progressive measure in a very progressive state, against an opponent who had more than 10 times our budget, the app... More »

Finding the Right Payment Business Model

Finding the Right Payment Business Model
One consistency among nearly all paysite owners is that they are creatures of habit. After all, how else could someone tirelessly produce or procure similar content steadily in order to update their commercial enterprise or labor-of-love on a weekly or daily basis? Through passion or routine, it bec... More »

What Payment Plan Suits Your Bottom Line

What Payment Plan Suits Your Bottom Line
The most disappointing aspect of merchant processing is having to tell a merchant that all domestic options have been exhausted and that there isn’t a bank in the U.S. willing to open a merchant account for them. Most merchants will pause and ask, “Why the qualifiers? ‘Domestic&rsq... More »

The Journey Toward Artificial Intelligence in Processing

The Journey Toward Artificial Intelligence in Processing
Let’s be honest. If you’re running a company you spend most of your time trying figure out what the hell is going on. Then you spend the rest of your time — what’s left of it — trying to get your people to do the right thing (based on what’s going on). The first... More »

9 Sequential Advertising Retargeting Ideas

9 Sequential Advertising Retargeting Ideas
Sequential retargeting takes retargeting to the next level, but to understand it properly let's have a quick refresh on what retargeting actually is. Visitors hit your website or landing page without converting. You then add a cookie/pixel to their browser so that your advertisements follow them ar... More »

Dirty Advertisers Are Under Fire

Dirty Advertisers Are Under Fire
Let’s make one thing abundantly clear — malware, tech support scams, fake anti-virus alerts, and fake software updates totally suck. That is why at JuicyAds we don’t allow our advertisers to promote them on our network, and this has always been our stance on the matter. Even when m... More »

Dissecting an $11.9M Affiliate Marketing Judgment

Dissecting an $11.9M Affiliate Marketing Judgment
The Federal Trade Commission scored another major win in early October when the 2nd U.S. Circuit Court of Appeals upheld a lower court ruling, requiring LeadClick Media LLC to pay an $11.9 million award. The 2nd Circuit includes the states of Connecticut, New York and Vermont, where it has appellat... More »

LEGAL PERSPECTIVES

Data Privacy Is Tightening Up in the E.U.

Have you begun preparing for GDPR? If you are like most, you haven’t even heard of GDPR, but also if you are like most, it is going to affect your business, starting May 25, 2018. The GDPR, or General... More »

Preventing Legal Problems Before They Start

Dentists typically recommend that a person’s teeth be cleaned every six months and that oral X-rays be taken at least once every year. Internists recommend that a person receive a physical examination... More »

Could Adult Content Be Banned?

Earlier this month, I met with the Free Speech Coalition’s board of directors for our annual review. Despite the headwinds our industry faces, politically and economically, we are, as an organization,... More »
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