opinion

Maintain that Growth Curve [!]

It was cool to meet with so many people at WebmasterAccessLA. We are just now beginning to catch up, following additional days in Phoenix visiting CCBill and others, and then the Thanksgiving festivities.

As you are preparing 2008 budgets looking forward, and predicting revenue forecasts, it is evident to every multinational contender that with the Euro predicted to remain at a +45% premium to the dollar for the next two years, forward thinking professionals will be seeking ways to convert, retain, and recur users where Euro Billing is possible.

This is acutely important for companies based in Canada and other outsourced locations around the world where there has for so long been the historical advantage - the premium provided by the ability to bill in US dollars, but where these companies now find themselves with personnel and fixed expense outlays increased over the last five years in many cases over 60% due to the erosion of the USD in world markets. The decline of the USD versus the CAD presents a perfect illustration: USD CAD Comparison Source: Yahoo! Finance http://finance.yahoo.com/currency/convert?from=USD&to=CAD&amt=1&t=5y

I was recently struggling through a thread on GWW discussing a ‘direct pay’ configuration for the European market and realized how confusing the non-standard billing sector terminology can be for interested readers attempting to make informed choices.

‘Direct pay’ is a push technology where the user must wire the membership fee to the processor, requiring more steps and providing infinitely more opportunities to lose the conversion, and in almost all cases providing none of the additional options and tools listed below. This is a fine compliment to any cascade of billing options as it works for many countries. But refining your options further will reap multiple increases. Webbilling.com, for example, has a customized platform for real EU direct debit in continuous operation for many years with a 10+ year negative database available for Spain, Netherlands, Germany and Austria currently, with UK and Belgium set up, and pending respective final national banking system approvals. This is real pull direct debit which almost no one in the industry appears to truly understand, but webbilling also provides the many advantages merchant clients associate with credit card billing - which they DO understand and embrace, including instant access, recurring, free trials, cross sales, up sells, pay-per-anything, pin call security, plus the optional Secure Pin mainly for high cost content cam sites and hard goods sales - billing in Euros irrespective of ones dollar price without direct conversion – and a comprehensive collections department designed specifically for the adult market but also operating in mainstream e-commerce. Which is better for your program? Or should you implement both?

I will continue to profile more global options for 2008 growth curve maintenance [!] – I saw that NoCreditCard has an interesting new offering as the mobile and telecom options continue to break out all over. More on that one soon...

Xbiz Award Nominee

Webbilling.com - Best Alternative Processor

Click Here for Additional Help Starting or Improving Your Online Business

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Why BDSM Furniture and Sex Machines Make an Ideal Match

For BDSM enthusiasts and curious newbies alike, a big part of the fun is discovering and exploring exciting new sensations and scenarios. One way to level up is by combining or layering pleasures you already enjoy, and one surefire way to do that is with BDSM furniture.

Rebecca Weinberg ·
opinion

To Cloud or Not to Cloud, That Is the Question

Let’s be honest. It just sounds way cooler to say your business is “in the cloud,” right? Buzzwords make everything sound chic and relevant. In fact, someone uninformed might even assume that any hosting that is not in the cloud is inferior. So what’s the truth?

Brad Mitchell ·
opinion

Tips for Boosting Ecommerce Revenue With Behavioral Insights

At our marketing agency, we focus on using real data to make better decisions for our clients. We believe every action a visitor takes on a website can tell us something important. This helps us shape our strategies and assist our clients in turning casual website visitors into loyal customers.

Lauren Bailey ·
opinion

Upcoming Visa Price Changes to Registration, Transaction Fees

Visa is updating its fee structure. Effective April 1, both the card brand’s initial nonrefundable application fee and annual renewal fee will increase from $500 to $950. Visa is also introducing a fee of 10 cents for each transaction, and 10 basis points — 0.1% — on the payment volume of certain merchant accounts.

Jonathan Corona ·
opinion

Unpacking the New Digital Services Act

Do you hear the word “regulation” and get nervous? When it comes to the EU’s Digital Services Act (DSA), you shouldn’t worry. If you’re complying with the most up-to-date card brand regulations, you can breathe a sigh of relief.

Cathy Beardsley ·
opinion

A Look at the Do's and Don'ts of Gift-With-Purchase Promos

Imagine you’re at a store, deciding between two products with similar packaging, features and pricing. You’re not predisposed toward either brand and you haven’t seen any reviews — but one of them offers, “Free gift with purchase!” Does that win you over?

Vanessa Rose ·
opinion

The Perils of Relying on ChatGPT for Legal Advice

It surprised me how many people admitted that they had used ChatGPT or similar services either to draft legal documents or to provide legal advice. “Surprised” is probably an understatement of my reaction to learning about this, as “horrified” more accurately describes my emotional response.

Corey D. Silverstein ·
opinion

Tips for Navigating a Completely Remote Job in Sexual Wellness

Anyone working in the sexual wellness and pleasure sector has at some point had to deal with issues like bias against the industry, as well as limited marketing and advertising options.

Bryony Lees ·
opinion

Free Agent Auteur: Casey Calvert Expands Her Directing Horizon

Now, having brought that highly-awarded polyamory trilogy to a close, Calvert is concluding the exclusive Lust Cinema directing chapter of her career and charting a new course out into open creative waters as a free agent.

Alejandro Freixes ·
profile

Marina Valmont: From Beauty Queen to Naked News Anchor

Marina Valmont grew up in the suburbs of Toronto, spending a lot of time walking in nature and enjoying Canada’s beautiful parks and lakes. She describes her younger self as an avid reader who spent a lot of time at the library, as well as a girly girl with a deep love for Disney, fantasy movies and Barbie.

Alejandro Freixes ·
Show More