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Retail: Heroes on the Floor

Retail: Heroes on the Floor
I’ve always thought that the hardest part about being a “caped crusader” would be having to maintain a secret identity. (Also, wearing a cape. I look horrible in capes.) Can you imagine how complicated your life would be if you actually were a superhero? One minute, you’re f... More »

The Miracle of Viral Marketing

The Miracle of Viral Marketing
I was nominated on Aug. 24 and completed the now-infamous #IceBucketChallenge the following day from sunny Las Vegas. The temperature was 97 degrees, and I believe that worked in my favor. My video speech was posted to my Facebook to be seen by family and friends, and a Tweet went out @juicyads. Li... More »

Meet Jackie White of CalExotics

Meet Jackie White of CalExotics
Jackie White is the vice president of California Exotic Novelties. She recently received the Lifetime Achievement Award during the ECN/ IVD Warehouse Show. Let’s take a closer look and meet this pioneer in the pleasure product industry and hear her amazing story. Jackie’s career began i... More »

Legal Reality: Should You Have a Prenuptial Agreement?

Legal Reality: Should You Have a Prenuptial Agreement?
Summertime has passed, and like every summer, the weather was beautiful and a whole lot of people got married. That’s a good thing, for as a friend of mine once told me, “Marriage is a sacred institution. It’s something a man only does ... two or three times in his life!” Unf... More »

Rethinking ‘Toys for Men’

Rethinking ‘Toys for Men’
Have you ever been working behind the counter at your store and had someone come to you and ask you, “Where are the toys for men?” I know I’ve fielded a lot of questions like this and I bet your staff has too. While it might seem easy enough to point that customer to the shelves of... More »

Tricks of the Trade: Mighty Real

Tricks of the Trade: Mighty Real
My name is Shine Louise Houston and I am producer, director and founder of Pink and White Productions. We have produced four explicit queer feature films, and we run two queer pornographic websites, CrashPadSeries.com and PinkLabel.tv. We will also be expanding our operations in the next few years. ... More »

Google’s Webmaster Tools: Successful Tracking

Google’s Webmaster Tools: Successful Tracking
Google wants every site owner to regularly visit Google’s Webmaster Tools. Did you notice that Google Analytics (and other tracking systems) can no longer see which keyword surfers came to your site from? This is because Google is keeping that information secure and private and only available ... More »

Paysite Power: Getting the Most Out of Your Website

Paysite Power: Getting the Most Out of Your Website
If you’ve read my past articles you know I do my best to write objectively and avoid product promotion. Rather than mention it throughout the article, I’m going to address paysite management (CMS) software only once in the beginning. The Elevated X CMS software system I provide to my cus... More »

Marc Dorcel: French Porn Heavyweight Toasts Milestone Year

Marc Dorcel: French Porn Heavyweight Toasts Milestone Year
It takes the kind of mettle to withstand economic downturns, changes in consumer buying trends, new technologies — and in the adult industry, coping with ever-changing laws and attacks from conservative zealots — to succeed as an international brand for 35 years. But Marc Dorcel, France... More »

Learning From the Mistakes of Others

Learning From the Mistakes of Others
Watching the Ray Rice domestic abuse scandal play out, I’m dumbstruck by how inept and counterproductive the NFL’s handling of the situation has been. From the start, the NFL has violated essentially every fundamental rule of public relations and damage control, something that’s ve... More »

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