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Feature Articles for Adult Industry Professionals

Helping Professional Affiliates Perform Better

Helping Professional Affiliates Perform Better
When the adult industry first stepped foot online, nearly everything was done in-house by a small band of early pioneers who hustled to gain a foothold on what would eventually become a massive new rendition in adult content marketing. A few years after the initial wave of entrepreneurs came a much ... More »

Creating an In-Store Experience That Outshines Online Competition

Creating an In-Store Experience That Outshines Online Competition
I continuously am marveled and amazed about the power of the web and now smart phone apps. I know some of you are snickering at this probably simplistic statement but being a woman of a certain age, tapping the single Shazam button to know who recorded a song and then reading the lyrics in a fancy, ... More »

Marketing Tools: What's Making Webmasters Money?

Marketing Tools: What's Making Webmasters Money?
Banner ads were once the lifeblood of the entire online marketing industry. Hypnotically flashing, shaking, fading and glowing above, below or to the side of page content as an effective way to catch the attention of millions of viewers who were likely to click on more than one of them from the same... More »

Dynamic Retail Marketing: The Whole Package

Dynamic Retail Marketing: The Whole Package
If you’re an adult brand in a heavily saturated and competitive marketplace, what’s more important than making your products stand out from the rest? Nothing. As the cliché goes, you never get a second chance to make a first impression. Humans are a visual species. We eat with o... More »

Sourcing Quality Affiliates

Sourcing Quality Affiliates
Over the years, affiliate marketing has been highly profitable for many online adult entertainment companies. But as the digital adult realm became increasingly competitive, so did affiliate marketing — and while finding and nurturing quality affiliates was important 10 years ago, it is even m... More »

Q&A With Phil Bradbury: Building Brands

Q&A With Phil Bradbury: Building Brands
Meet Phil Bradbury, the vice president of a company that operates some of the best-known leading online adult brands, including Hosted Tube, Porn.com, PimpRoll.com, Paid Per View and TrafficForce.com. Bradbury’s an industry vet, and XBIZ wanted to learn more about him and his conglomerate of b... More »

Retail: Heroes on the Floor

Retail: Heroes on the Floor
I’ve always thought that the hardest part about being a “caped crusader” would be having to maintain a secret identity. (Also, wearing a cape. I look horrible in capes.) Can you imagine how complicated your life would be if you actually were a superhero? One minute, you’re f... More »

The Miracle of Viral Marketing

The Miracle of Viral Marketing
I was nominated on Aug. 24 and completed the now-infamous #IceBucketChallenge the following day from sunny Las Vegas. The temperature was 97 degrees, and I believe that worked in my favor. My video speech was posted to my Facebook to be seen by family and friends, and a Tweet went out @juicyads. Li... More »

Meet Jackie White of CalExotics

Meet Jackie White of CalExotics
Jackie White is the vice president of California Exotic Novelties. She recently received the Lifetime Achievement Award during the ECN/ IVD Warehouse Show. Let’s take a closer look and meet this pioneer in the pleasure product industry and hear her amazing story. Jackie’s career began i... More »

Legal Reality: Should You Have a Prenuptial Agreement?

Legal Reality: Should You Have a Prenuptial Agreement?
Summertime has passed, and like every summer, the weather was beautiful and a whole lot of people got married. That’s a good thing, for as a friend of mine once told me, “Marriage is a sacred institution. It’s something a man only does ... two or three times in his life!” Unf... More »

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