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Q&A With Sportsheets Founder Tom Stewart

Q&A With Sportsheets Founder Tom Stewart
Tom Stewart and the team at Sportsheets may have been in the right place at the right time, but they’ve masterfully parlayed their brand into the perfect real-life complement to the “Fifty Shades of Grey” phenomenon. In this extensive two-part interview, we sit down with the man be... More »

A Slow Starter

A Slow Starter
There are many business segments that experience a long buying cycle — where the time between a prospect’s first exposure to your product or service, and the point at which a positive purchase decision is made, can span years — and in the case of really big-ticket items, such as ro... More »

Exec Seat: Q&A With Shirley Lara of Chaturbate

Exec Seat: Q&A With Shirley Lara of Chaturbate
Shirley Lara is one of the most recognizable faces in the online adult space. Lara’s the chief operating officer of Chaturbate, the technology-progressive camsite operation that continually looks for new ways to find and retain customers. Lara is a long-timer compared to the most in the biz. ... More »

FriendFinder’s New CEO Takes Over the Reins

FriendFinder’s New CEO Takes Over the Reins
Kenny Hawk, FriendFinder Networks’ new CEO, has a certain vision for the adult dating brand and operator of Penthouse Entertainment — one with a laser-sharp focus. Hawk, who just took over the reins of one of the most technologically advanced Internet companies on the planet in late Jan... More »

Programmatic Ad Campaigns Maximize Each Dollar

Programmatic Ad Campaigns Maximize Each Dollar
Back in the early days of Internet porn, all you needed on a site like Sex.com was a dizzying set of flashing ad banners slapped up haphazardly across a landing page to rake in millions of dollars in revenue. The Internet and online marketing have come a long way since then, with a professional bre... More »

Stealing Website Terms & Policies – Not the Best Idea

Stealing Website Terms & Policies – Not the Best Idea
The Internet has become a notorious breeding ground for poaching others’ intellectual property. While all forms of IP infringement are discouraged, one in particular can create a massive headache for Internet businesses: misappropriation of another website’s Terms, Conditions, Policies &... More »

Hidden Gems: Digging Deeper Into Traffic Ecosystems

Hidden Gems: Digging Deeper Into Traffic Ecosystems
As adult content continues to evolve from the glory days of its time as a product for monetization into a valuable marketing hook for other products to monetize, the proliferation of new ad networks and the variety of ad services being launched each week is quickly creating a dizzying array of optio... More »

Male Pleasure Products: Tapping Into the Profitable Market

Male Pleasure Products: Tapping Into the Profitable Market
A lot of the pleasure products marketing seems to target predominantly women and while that certainly makes sense I sometimes wonder if a huge swath of customers is being promotionally neglected. I’m referring to the males. Last September John Millward analyzed a year’s worth of pleasur... More »

Q&A With Steven Grooby, Founder of Grooby Productions

Q&A With Steven Grooby, Founder of Grooby Productions
Grooby Productions is not only a leader in the online adult space, but a pioneer as well. Since 1996, its founder, Steven Grooby, has kept the enthusiasm moving upward for the company, one that is firmly embedded as the leading purveyor in sexually explicit transgender entertainment. Grooby Product... More »

What You Like Isn’t the Same as What’s Good When Recommending Purchases

What You Like Isn’t the Same as What’s Good When Recommending Purchases
What’s the best vibrator?” “What’s a good lubricant?” “What butt plug should I get?” If you’ve worked in a frontline sexuality retail position, you’ve probably heard one of these questions. Actually, you probably hear something like this during e... More »

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