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Feature Articles for Adult Industry Professionals

Staffing Is Key to Unlocking Sales Potential

Staffing Is Key to Unlocking Sales Potential
We all know staffing can be quite tricky, whether it’s recruitment, coaching, performance, or discipline. One person in a small business can affect a whole team’s productivity. It’s easy to cling to clichés like “the pay is the problem,” but the rate of pay doesn... More »

A Focus on the Office: The Importance of Giving Back

A Focus on the Office: The Importance of Giving Back
When the Internet became a viable platform for business ventures, many of us saw the enormous opportunity for growth and change. Using this to our advantage, OrbitalPay quickly became a merchant services leader in the payment processing arena. With financial good fortune, I have always believed com... More »

Book of Landon: All-Time Great Eyes End of Remarkable Career

Book of Landon: All-Time Great Eyes End of Remarkable Career
His is a unique story in the gay porn world — one that at first glance seems too tempting to actually be true. Well-raised Mormon son grows up in the suburbs of Salt Lake City and spends an inquisitive childhood frolicking in the fields exploring his love of nature. He grows up and explores a ... More »

Traffic Patterns: Optimizing Retargeting

Traffic Patterns: Optimizing Retargeting
ExoClick was the pioneer in offering traffic retargeting in the adult space. So, what exactly is it? How does it work? What are the differences between positive, negative and personalized retargeting? How can you maximize the effectiveness of your retargeting campaigns and ensure long-term customer ... More »

Web Depot: Scroll Up With a Snappy Tune

Web Depot: Scroll Up With a Snappy Tune
Sometimes it’s the little details that matter most, especially when there are enough to improve a site’s user experience. One such bit of fluff is Elevator.js by Tim Holman, which the author characterizes as “very serious stuff.” “Finally, a ‘back to top’ b... More »

Mobile Traffic Solutions: Taking a Look at Mainstream Mobile

Mobile Traffic Solutions: Taking a Look at Mainstream Mobile
Adult is a competitive and saturated market and with many adult networks also offering mainstream traffic, some adult businesses are trying their hand at entering the mainstream market. At MobileCashout, we have been successfully experimenting with both adult and mainstream markets with its range o... More »

The Boys (and Movies) of Summer

The Boys (and Movies) of Summer
Remember the old days when gay pride festivals were easy to keep track of? “Prides have gotten so big and are in so many different places — they now start in May and they end in September! So there’s lots of stuff happening,” says Chi Chi LaRue. “I’m crazy busy d... More »

As It Turns Out, Mobile Traffic Now Trumps Desktop Traffic

As It Turns Out, Mobile Traffic Now Trumps Desktop Traffic
Have you noticed the sponsorship trends over the last years? You might have taken them for granted, but if you look back to past events you’ll see a definite growth in the involvement of mobile companies. From brands you’ve barely heard of to household names in the adult industry, more ... More »

Keeping It Juicy: Buying Great Ad Spots

Keeping It Juicy: Buying Great Ad Spots
Change is all around us; it's pretty much the only thing that's constant, especially in advertising. The same goes for the different types of billing for advertising — there’s always something new that promises to be the “next big thing.” Something new that’s popped up... More »

Tailoring Toys: Sexual Diversity Drives Demand For Specialty Products

Tailoring Toys: Sexual Diversity Drives Demand For Specialty Products
Find a need and fill it, the old saw goes. According to manufacturers of products designed for the LGBT community, that cliché is as true now as it ever was — particularly because the “gay community” is not one, uniform community but several, each with a distinct individuali... More »

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