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Lingerie Manufacturers Reveal the Secrets of Successful Branding

Lingerie Manufacturers Reveal the Secrets of Successful Branding
To keep brands fresh and memorable, lingerie and clothing companies are continuously evolving their brands and collections. Jeff Baker, president at Magic Silk in Hauppage, N.Y., says his company has evolved and upgraded the photography they use in packaging and catalogs. “We’re spendi... More »

Q&A With Elevated X's CEO, AJ Hall

Q&A With Elevated X's CEO, AJ Hall
If you’ve ever operated an adult paysite, we’re certain you know of Elevated X, one of the industry’s top providers of content management software that is used on more than 2,000 websites. We’re also certain you know of the company’s co-founder and CEO, AJ Hall, who fo... More »

Q&A With Jimmyjane President Robert Rheaume

Q&A With Jimmyjane President Robert Rheaume
Robert Rheaume is the president of one of the most popular and design-functional brands in the industry — Jimmyjane. A veteran of consumer packaged goods and retail, Rheaume joined the pleasure products industry in 2014 and hasn’t looked back. We had a chance to sit down with the San Fra... More »

Mobile Mania: Connecting to a Brave, New Social World

Mobile Mania: Connecting to a Brave, New Social World
I am amazed every time I meet a new business partner in the mobile industry who does not have a Facebook profile or another social media account. It’s 2015 after all, and if you’re not online, you might as well be stranded on a remote island. Why invest in that brand new next-generatio... More »

Web Depot: Buffer Boosts Social Media Success

Web Depot: Buffer Boosts Social Media Success
According to its publisher, Buffer for Business is “the best way to drive traffic, increase fan engagement and save time on social media.” Used by more than 2,500 publishers and agencies, including About.com, Fortune, and Business Insider, Buffer enables users to better reach their audi... More »

Effective B2B Marketing: Getting It Right the First Time

Effective B2B Marketing: Getting It Right the First Time
As a company that works behind the scenes with several clients who operate forward-facing B2B and B2C brands, I’m well aware of the notion that traffic is king and that consumer driven business models rely heavily on maximizing the number of potential customers who reach their offers each day.... More »

Remodeling, Revamping the Look of a Retail Store Setting

Remodeling, Revamping the Look of a Retail Store Setting
At the Deja Vu Love Boutique in Las Vegas, we have been working around the clock on a complete makeover. We decided it was time to freshen up and give our boutique a new look. Besides rotating the stock every few days, we overhaul the design and layout of the stores to keep our look fresh. As our st... More »

Paysite Power: Ending the Blame Game

Paysite Power: Ending the Blame Game
May marked the 15-year anniversary of my start in the adult industry. A lot has certainly changed since then. I recall the first shows I ever went to and how important networking was, how important posting on message boards was, and how this was the advice doled out to newbies to the online industr... More »

Lube Manufacturers Discuss Regulations, Formulas and Marketing

Lube Manufacturers Discuss Regulations, Formulas and Marketing
The importance of lubricants for a healthy sexual experience has always been true. But today, customers are looking for specific elements in lubricants, the FDA has issued stringent requirements for the products, and manufacturers are finding new ways to appeal to their customers. Cassie Pendleton,... More »

All About Search: Advanced SEO for Dating and Cam Sites

All About Search: Advanced SEO for Dating and Cam Sites
There are many similarities between adult dating and cam websites. Unlike tubes, paysites, VODs and blogs, both dating and cam sites have unique challenges. They have minimal keyword rich content, their markets are saturated with white labels and some of the biggest brands have lost SEO traction in ... More »

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