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Advancements in Adult Advertising

Advancements in Adult Advertising
Advertising was once dominated by print media, AM/FM radio and television, but these days, advertising is becoming more and more prominent online. And that includes adult-oriented advertising as well as mainstream advertising. The 2010s have found ad networks becoming increasingly important to the ... More »

Onwards and Upwards: ArchAngel Rises on the Wings of Fans, Stars

Onwards and Upwards: ArchAngel Rises on the Wings of Fans, Stars
When adult studios refer to all who are employed as “family,” few if any can say the fans make up part of that family. After over a year in operation, ArchAngel has fulfilled a promise it made when it debuted — to utilize the power of its fans. Indeed, those fans have been key &md... More »

Q&A With CrakRevenue's COO, Axel V├ęzina

Q&A With CrakRevenue's COO, Axel Vézina
The big idea behind CrakRevenue was born not by accident but by need of an internal stats and revenue tracking program, according to Axel Vézina, COO of the company, a pioneer in the CPA space. “We started out as affiliates and built all our programs for affiliates,” Vézin... More »

2016 Retail Report: Partners In Prosperity

2016 Retail Report: Partners In Prosperity
Manufacturers, retailers and distributors. Put them all together and in sync, and you have endless possibilities for successful product sales. Just how do manufacturers support the rest of this important selling trio? From communication and feedback to promotional materials, manufacturers weigh in o... More »

Pushing Claims Off Through a CGL Policy

Pushing Claims Off Through a CGL Policy
Federal litigation is expensive. Even if you win your case, you can still lose by spending many thousands of dollars defending an unjustified case. The Intellectual Property Insurance Services Corp. conducted a study that shows the average cost of litigating even a low-dollar copyright infringement ... More »

2016 Retail Report: Trends in Distribution

2016 Retail Report: Trends in Distribution
Whether their focus is physical or digital — or a combination of the two — distributors remain an important part of the adult entertainment industry. And that certainly holds true in the sex toys/pleasure products sector, which in 2016, benefits from a combination of physical and digital... More »

How to Optimize Affiliate Traffic Globally

How to Optimize Affiliate Traffic Globally
Affiliate programs have become a major driver of revenue in an e-commerce market, which, according to Statista, is expected to grow by 13.8 percent in 2016. Many companies spend time and resources to expand their market and actively promote it across borders. However, often the importance of a broa... More »

Effects of Decision Overload, Fatigue

Effects of Decision Overload, Fatigue
The allure to publishers is there. Copy and paste some advertising code onto your website and instantly you’ll make money from an advertising network, like the one I founded over 10 years ago, JuicyAds. It could not be more easy to earn money on websites than it is today. Some publishers go a... More »

Burning Your Mark in the Minds of Customers

Burning Your Mark in the Minds of Customers
I had the pleasure of speaking on a seminar panel about branding at the recent 2016 XBIZ Show conference in Los Angeles in January. I was not originally slated to be on this panel and ironically, my being asked to participate last minute was a direct result of a branding related decision of my own t... More »

2016 Retail Report: Mobile Advances, Data Analysis Fueling E-Commerce

2016 Retail Report: Mobile Advances, Data Analysis Fueling E-Commerce
For many years, brick-and-mortar sex shops dominated the sale of sex toys, pleasure products and adult videos or magazines. Adam & Eve, a company that was way ahead of its time, had a lucrative adult mail-order business back in the 1970s and 1980s, but for the most part, brick-and-mortar stores ... More »

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