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Feature Articles for Adult Industry Professionals

The Trouble With All Work, No Play

The Trouble With All Work, No Play
My phone rings. Reluctantly I look up from my computer where I'm editing my latest shoot, and see that it's a close friend that I haven't seen in quite some time. She wants to know if I'd like to have dinner the following night. Without even thinking, I give her my usual answer — one I've been giv... More »

Customer Service Strategies

Customer Service Strategies
Recently, XBIZ World Magazine asked several industry players "How does your company approach customer service?" Here's what they had to say: Good customer service is all about bringing customers back and about sending them away happy — happy enough to pass positive feedback about your busin... More »

Playing by the Rules

Playing by the Rules
Whether it's a matter of law or the simple standards by which a game is played, rules define many of the elements of our society and our lives as members of that society. Ostensibly, this is for the protection and betterment of us all — but on occasion, the declaration and enforcement of these rul... More »

The Market is Always Right

The Market is Always Right
Humans, however, are often wrong, especially when it comes to understanding and engaging markets, so where does that leave us? Torn between two lovers, that's where. On the one hand, we have an almost irrepressible need to control our collective and individual destinies, and on the other, we love to... More »

The Benefits of Mobile CRM

The Benefits of Mobile CRM
Customer Relationship Management (CRM) is aimed at increasing customer value among the people who already have interacted with your company and to create a one-to-one relationship with businesses. It allows you to retain a customer, put the customer in your database and develop a mutually profitable... More »

2257 - What's the Deal?

2257 - What's the Deal?
As the industry’s trade association, FSC is intricately involved on a number of issues that impact the adult entertainment industry. From piracy to production insurance, bans on adult novelties to business benefits, we strive to meet the needs of our members on a number of fronts. In other words, ... More »

Online Sales Growth

Online Sales Growth
Results of a survey by Forrester Research and Shop.org show an increase in online sales by US retailers’ of 11 percent on average in the first quarter of 2009. 58 percent of the 80 companies considered reported increased sales during the first quarter compared to their 2008 Q1 figures. An ana... More »

WIA: Magalie Rheault

WIA: Magalie Rheault
Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives. How did you get into this? What in your back... More »

Social Networking: Working It

Social Networking: Working It
Times are tough. You want your product, performer and/or agency to be marketed, promoted and ultimately branded to the consumer. But, funds are limited. Using MySpace, Facebook and Twitter allows anyone to advertise and market themselves for free. Virtually every known company and industry star has ... More »

Content's Interactive Future

Content's Interactive Future
The Internet is increasingly becoming home to adult content and frequently scenes aren't being released on DVD at all — a surprising turn for an industry that has spent decades shooting scenes almost exclusively for physical product to be bought or rented by the end user. While declaring the end o... More »

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