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.XXX Update From Front Lines

.XXX Update From Front Lines
When Jeffrey Douglas and I traveled to the ICANN Conference in Cartagena, Colombia, to oppose .XXX our attention was focused on the opposition from ICANN’s own Government Advisory Council (GAC). We brought letters of opposition from EROS, AITA and the top Alexa-rated adult companies. Opposition fr... More »

Part Two: .XXX and Sponsorship Community Support ... BULLSHIT!

Part Two: .XXX and Sponsorship Community Support ... BULLSHIT!
What’s Wrong with .XXX? Part two of a five-part series meant to help educate the adult industry about the dangers of .XXX sTLD By Diane Duke, Free Speech Coalition Executive Director ICM’s definition of the sponsorship community is: The TLD Community will consist of the respo... More »

Design Dock: Effective Ad Integration

Design Dock: Effective Ad Integration
Add yet another troubling item to your long list of reasons why sales and revenue are way down, as an increasing percentage of Internet surfers, long frustrated by intrusive advertising and behavior tracking systems, are now resorting to the use of ad blockers — and thus not even seeing your ads, ... More »

Part One: .XXX and Child Protection… Bullshit!

Part One: .XXX and Child Protection… Bullshit!
What’s wrong with .XXX? Throughout this month, the ICANN Board will discuss some final issues with its Government Advisory Committee (GAC) before determining the next step in .XXX’s destiny.  It is imperative that adult industry professionals understand the serious ramifications of t... More »

Update from Brussels: ICANN-GAC Consultation

Update from Brussels: ICANN-GAC Consultation
Monday’s meeting between the ICANN Board of Directors and the Governmental Advisory Committee (GAC) primarily consisted of clarification of the items on which the GAC and the Board were at odds, as well as agreeing on the process to consider those items. The only issues addressed were around I... More »

Follow Up the Right Way

Follow Up the Right Way
I saw that marketing automation company Infusionsoft was writing about follow-up recently, and while so much of this type of advice is just common sense, it seems we can never have enough reminder and reinforcement… You know that focused intelligent marketing follow-up is vital to your succes... More »

The (New) Year Of The Cock

The (New) Year Of The Cock
What does 2011 have in store for the leading gay studios and distributors? While a more stable economy has helped ease many minds, the still-uncertain trends in technology and content delivery have producers keeping a watchful eye on the year ahead. But that hasn’t stopped them from ramping up pro... More »

Web Post: An Engaging Proposition

Web Post: An Engaging Proposition
Ad conversion rates in the tank and wondering what to do? Ask Atlas. According to the company, Microsoft’s Atlas Institute (www.atlassolutions.com) consists of “a think tank of senior marketing analysts, who uncover hidden trends, test theories, and evaluate the effectiveness of digital marke... More »

Social Media - Missed B2B Opportunity

Social Media - Missed B2B Opportunity
Even though social media networking is the hottest marketing opportunity being used on the Internet today, studies show that business-to-business (B2B) companies are still not taking advantage of it as fully as they could be. A survey released from the people at business.com revealed that 73% of the... More »

Out Of The Closet

Out Of The Closet
Liberator’s line of positioning shapes and furniture has always included high-end products worthy of display. The company designs its pieces — such as the Esse Chaise and Zeppelin, two of the larger items in the collection — to fit a person’s daily life, ensuring that each piece easily b... More »

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