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WIA Profile: Megan Wozniak

WIA Profile: Megan Wozniak
Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives. As the director of marketing for AdultEmpire.c... More »

Dating World: Pushing Traffic Into Hookup Programs

Dating World: Pushing Traffic Into Hookup Programs
With the dramatic increase in dating brands and hookup sites, I would like to take this opportunity to tell you how I believe you can be more profitable within the dating sphere. Any online marketer knows that they need to target by geo and split the traffic between different sponsors depending on ... More »

2016 Outlook: Adult Retailers Eye Coming Trends

2016 Outlook: Adult Retailers Eye Coming Trends
With the New Year, it’s always a good time to look ahead at the retail picture for the coming year. So take out your crystal ball — or read on for insight into product categories and trends for the coming year. At the retail chain Fascinations headquartered in Tempe, Ariz., buyer Keri B... More »

Keeping It Juicy: Why Do People Sell Their Traffic If It's Good?

Keeping It Juicy: Why Do People Sell Their Traffic If It's Good?
If you were reading last month’s “Keeping It Juicy,” you probably are asking, “But you didn’t answer the question. If traffic is really good, why sell it? The short question is, because its easier to make money by selling advertising and traffic. The largest porn ... More »

2016 Outlook: Marketing Online, In-Store Experience Set to Drive Retail Sales

2016 Outlook: Marketing Online, In-Store Experience Set to Drive Retail Sales
Distributors play a vital role in the marketing of sex toys, pleasure products and adult videos. Whether the products being offered are floggers, vibrators, latex corsets or MILF/cougar videos, getting a product from Point A to Point B is crucial. And for 2016, one can expect to see a variety of dig... More »

Law Dragon: Insurance Comes in Handy When You Get Sued

Law Dragon: Insurance Comes in Handy When You Get Sued
Business insurance is important. Unfortunately, many small business operators fail to think about it until it is too late. That is especially true for startups. Businesses — especially new ones — sometimes overlook what can go wrong. Accordingly, there are some disaster-prevention activ... More »

2016 Outlook: Studio Execs Discuss Plans, Challenges

2016 Outlook: Studio Execs Discuss Plans, Challenges
What will the New Year of 2016 bring for the adult video business? According to an informal XBIZ survey, there’s a lot of hope in the midst of ongoing challenges. Even in an industry dominated by webcams and free online sites, positivity rules. Trends are moving toward doing what has been work... More »

Cryptocurrency: Digital Security or Virtual Paper Trail?

Cryptocurrency: Digital Security or Virtual Paper Trail?
On Dec. 15, the Securities and Exchange Commission approved a plan from online retailer Overstock.com to issue public securities via the Internet using the blockchain. A key element in the security of cryptocurrency is the blockchain. A blockchain is an encrypted transaction database, hardened agai... More »

Paysite Power: It's 2016 and It's Time to Stand Out in the Crowd

Paysite Power: It's 2016 and It's Time to Stand Out in the Crowd
As we look ahead to a new year, many of us find ourselves amidst the annual period of reflection that’s become a requirement for any full time member of this business. Along with it comes the question of what’s on the horizon for us in the 12 months to come. We can of course expect thi... More »

2016 Outlook: Sex Toy Manufacturers Discuss Trends

2016 Outlook: Sex Toy Manufacturers Discuss Trends
What pleasure products categories will grow and what product features will be most popular in the coming year? And what products will be showcased at ANME? Make a New Year’s resolution to read on and uncover predictions in the pleasure products arena. At Doc Johnson in North Hollywood, Calif.... More »

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