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Feature Articles for Adult Industry Professionals

Affiliate Marketing: Navigating Adult ‘Traffic Jams’

Affiliate Marketing: Navigating Adult ‘Traffic Jams’
Money talks — we know that. Paying out big bucks to affiliates has always been the way to assure a steady stream of traffic and the backbone of most programs’ marketing strategies. But the witch’s brew of free porn and the power of whale websites has changed the dynamic, and today... More »

NEW! Pinterest for Business: How to Get Started

NEW!  Pinterest for Business:  How to Get Started
Pinterest announced in November 2012 that it was open for business-to-business…  I know you've heard of Pinterest; it’s not the third most popular social networking site.  This has to be the latest, greatest, most unique social media networking website to hit the Internet sinc... More »

Business Beyond Borders

Business Beyond Borders
Hardcore content is produced and consumed internationally — that is, mostly in Europe — with at least as much gusto as in the U.S.A. But it’s a more heterogeneous market, thanks to different countries, languages, laws, customs. That multiplicity can create obstacles, but also oppor... More »

Adult Advertising Networks Offer Targeted Traffic, Publisher Profits

Adult Advertising Networks Offer Targeted Traffic, Publisher Profits
All commercial websites, adult or otherwise, have two things in common: the need to attract a steady and increasing flow of visitors and the need for a way to profit from them. Online advertising networks fill both requirements, enabling advertisers to obtain the traffic they need for their sites f... More »

Executive Seat: CommerceGate's Bjorn Skarlen

Executive Seat: CommerceGate's Bjorn Skarlen
The energetic Bjorn Skarlen has just finished off XBIZ EU in London, and is ready to get back to work. After all, new technologies, deals and partnerships are creating exciting times over at the Barcelona based company. XBIZ World sat down with CommerceGate’s CEO in late September and asked h... More »

Social Marketing - Changing Times

Social Marketing - Changing Times
Marketing an adult affiliate program has always had an element of smoke and mirrors about it. We are, after all, in the entertainment industry and affiliate programs have acted much like entertainers. Chasing each other to put on the biggest and baddest show for their audience. The highest payouts, ... More »

Moving to Nevada

Moving to Nevada
The recent Los Angeles condom ordinance has caused many industry insiders to speculate that large swaths of the adult entertainment industry might relocate to Las Vegas. Relocating a company’s entire operation is a large – and potentially expensive – undertaking. Accordingly, there... More »

Billing: Winds of Change

Billing: Winds of Change
The European shows were excellent. I had the pleasure of speaking with businesses from all over the world, with a heavy European concentration. It was great to hear other people’s perspectives on the business in general, and their specific interests as they relate to the current environment in... More »

Legal Reality: Taking Notice

Legal Reality: Taking Notice
A surprisingly large number of adult entertainment companies fail to post appropriate legal compliance, disclaimer and other “notice” statements on their websites. Many even conduct business online without providing users with adequate website terms and conditions of use. Such omissions ... More »

Product Testing… It’s a Dirty Job....

Product Testing… It’s a Dirty Job....
Okay, so as most of you know, I do product testing for XBIZ’s print edition of the mag that you can also read digitally here. Every month, a box of four goodies magically appears on my doorstep and I get to relive my Christmas morning memories, albeit now with more of an adult twist than when ... More »

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