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Tips to Improve Your Marketing Game

Tips to Improve Your Marketing Game
Back in the day, affiliates and traffic would virtually fall in your lap — and yes, the pun is intentional. You built a site, threw up some banners and, somehow, made money. Today, with the influx of free porn, tube sites and smut-spattered social media, even the biggest brands must constantl... More »

Focus on Visa’s Euro Chargeback Policy

Focus on Visa’s Euro Chargeback Policy
“May you live in interesting times,” or so the saying goes. I’m not sure I’ve seen this much uncertainty in the financial industry since 2007 with continuing problems in Europe with the euro, the surprising victory for the U.K. to “leave” in the Brexit vote and t... More »

Legal Protection for Amateur Shoots

Legal Protection for Amateur Shoots
Any adult industry professional who creates video content with actual first-time amateurs will come to an early knowledge that later performer regret is commonplace. Recognized performers who regularly make their livelihoods in front of cameras, of course, are far less likely to have a change of hea... More »

WIA Profile: Kristi Greer

WIA Profile: Kristi Greer
Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives. If you regularly go to the adult webmaster sho... More »

Q&A: Dorr’s Ivan Ho Discusses Launch of Luxury Toy Line

Q&A: Dorr’s Ivan Ho Discusses Launch of Luxury Toy Line
Dorr made its debut with a sophisticated selection of vibrators and an “advanced intimate toy care system” with a UV light for disinfection. Dorr is a manufacturer, design house, engineering team, sales team and marketing team under one roof. The company says its departments allow it to ... More »

Quantox: IT Company Has Familiar Faces

Quantox: IT Company Has Familiar Faces
As the adult entertainment business continues to become increasingly specialized and companies focus more intensely on what they do best, a number of highly qualified consulting firms are supplying services that are needed by many brands seeking to maximize their own potential in the fastest and mos... More »

Grooby’s Marketing Chief Is Simply Groovy

Grooby’s Marketing Chief Is Simply Groovy
Grooby’s longtime marketing and editorial director, Kristel Penn, has a lot on her shoulders. Not only is she accountable for nearly all aspects of the TS adult entertainment company’s marketing but the big three-day awards program it puts on each year, as well as the Trans Adult Indust... More »

Q&A: Satisfyer’s Jerome Bensimon Talks Brand Success, Future Plans

Q&A: Satisfyer’s Jerome Bensimon Talks Brand Success, Future Plans
Satisfyer debuted earlier this year and set out to make a name for itself by giving away thousands of product samples. According to Satisfyer vice president of sales Jerome Bensimon, the mass product giveaway is intended to educate people about the “new pressure wave toys category” and s... More »

Trends in Paysite Design, Content Delivery

Trends in Paysite Design, Content Delivery
Given the highly visual nature of adult entertainment, it is no surprise that many paysites have shown design-forward approaches — some skirting the bleeding edge, while others sought stability over style. As new sites continue to come to market, and established properties reinvent themselves... More »

Q&A: Fun Factory Co-founder Dirk Bauer Discusses 20-Year Milestone

Q&A: Fun Factory Co-founder Dirk Bauer Discusses 20-Year Milestone
Twenty years ago, Dirk Bauer and Michael Pahl ventured into the pleasure products industry inspired to create the first gender-neutral sex toys made from body-friendly materials. Fun Factory’s founders — two recent university grads at the time — started the company out of a garage ... More »

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