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Home Party Industry Goes From Trend to Full-Fledged Business Model

Home Party Industry Goes From Trend to Full-Fledged Business Model
Direct sales and home parties, once the domain of Mary Kay ladies and purveyors of Tupperware, have become a thriving industry that’s still under many adult companies’ radar. Between 2010 and 2015, we have seen a dramatic rise in the number of people working in direct sales and a corresp... More »

A Look at the Success of Mr. Skin — Jim McBride

A Look at the Success of Mr. Skin — Jim McBride
It’s rare when you hear of an entrepreneur who turned their hobby into a business and brand that nearly every adult male has heard of. But that’s just what Jim “Mr. Skin” McBride did 17 years ago when he launched MrSkin.com and became the foremost authority on naked mainstre... More »

Making Business Travel More Efficient, Comfortable

Making Business Travel More Efficient, Comfortable
The survival rate of an airline “accident” is somewhere around 95 percent and, ironically, most injuries actually occur after the plane has come to a stop. The actual odds of being in a plane crash are 1 in 11 million, compared with 1 in 5,000 while driving a car. At the peak of my com... More »

Customer Engagement Is Main Attraction at ‘Carnival of Lust’

Customer Engagement Is Main Attraction at ‘Carnival of Lust’
This was our most successful event to date. The Carnival of Lust is a customer appreciation night that aims to keep customers entertained, laughing and leaving with a very generous bag of goodies. Our first carnival in 2015 had seven games with lines that continued to grow for more than four hours,... More »

How to Buy Google and Facebook Traffic

How to Buy Google and Facebook Traffic
‘Wait a minute! Isn’t this an adult industry publication?” Of course, your eyes don’t deceive you. “Why are you talking about buying mainstream traffic with Google and Facebook? You know they don’t allow adult!” You are absolutely right. However, this artic... More »

International Distributors Discuss Global Sex Toy Market Trends

International Distributors Discuss Global Sex Toy Market Trends
The adult entertainment industry can bring considerable rewards to businesses that think globally, and that includes the lucrative sex toys/pleasure products market. European, Australian or Japanese companies that offer vibrators, dildos, lubricants or BDSM toys can increase their profits considerab... More »

Creating a Top-Notch, Lucrative Adult Website

Creating a Top-Notch, Lucrative Adult Website
If there’s one thing I’ve seen consistently over the 10 years I’ve been running Elevated X and working exclusively with paysite owners it’s that no matter how competitive the paysite market gets or how high the barrier to entry seems, there are always people eager to break in... More »

Artificial Intelligence Treats Risk Like Cancer

Artificial Intelligence Treats Risk Like Cancer
An embarrassing thing happened to me in Amsterdam. I’d just finished dinner with a new partner at a nice restaurant. OK … more expensive than nice, but you know what I mean. I grade food in Amsterdam on a curve. We were getting to know each other, talking about where we came from and w... More »

Pleasure Product Manufacturers Talk Global Strategies for Success

Pleasure Product Manufacturers Talk Global Strategies for Success
From branding to shipping, companies with international reach talk to XBIZ about how to appeal to consumers worldwide. At LELO, trade marketing manager Zabrina Law says there is not a lot of variation in product design by geography. The company engages with customers regardless of locale. “No... More »

8 Tips for Scaling Up Your Ad Campaign

8 Tips for Scaling Up Your Ad Campaign
As an advertiser it can take some time for you to get a successful campaign going because many ideas don't always work out. Once you have a great converting campaign it can also quickly die out, so that's why it is imperative that you get the maximum profit out of it by scaling up. Remember that it ... More »

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