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Ad Networks: A Look at Compliance Issues

Ad Networks: A Look at Compliance Issues
Among the major concerns of online marketers when evaluating advertising creatives are the return on investment, click-through and engagement rates, (re)targeting and opportunities for micro-tuning monetization. These factors face adult advertisers and publishers alike, as each tries to maximize the... More »

Ad Networks: Maximizing Precious Time and Resources

Ad Networks: Maximizing Precious Time and Resources
For traffic-savvy adult website operators and marketers, buying ad space and premium placement on select sites is a proven method for attracting audiences. This has traditionally involved studying a site’s existing traffic profile to determine the most productive and profitable sources and the... More »

Ad Networks: A Publisher’s Path to Profits

Ad Networks: A Publisher’s Path to Profits
Successful online advertising requires a balancing act, where advertisers strive to maximize profits by capping ad costs, while publishers seek to maximize profits by raising ad costs. Supply and demand then come into play, where advertisers may not see the number of visitors they require because th... More »

Q&A: Chaney Cox Talks Rabbit Company’s Growth

Q&A: Chaney Cox Talks Rabbit Company’s Growth
Chaney Cox, the brand manager of The Rabbit Company, last month took home the 2017 XBIZ Exec Award for Brand Ambassador of the Year. Awarded to the individual that’s most “gregarious” while championing their brand at every turn, Cox sat down with XBIZ to discuss The Rabbit Company ... More »

Ad Networks: Linking Creatives and Customers

Ad Networks: Linking Creatives and Customers
For many professional adult website operators and marketers, ad networks have become a vital part of the traffic building and promotional process. From advertisers seeking targeted audiences to publishers aiming to monetize their site’s visitors, today’s ad networks provide the missing l... More »

Puppy Play Fetish Brings Imagination Into the Bedroom

Puppy Play Fetish Brings Imagination Into the Bedroom
Role play is one of the best ways to reenergize your sex life. It gives us license to shed inhibitions and express who we truly are in the bedroom. And as many of us can attest, playing a character that’s different from your everyday self can turn simple routine sex into a mind-blowing affair.... More »

Naughty America CIO Places Focus on Innovation

Naughty America CIO Places Focus on Innovation
Naughty America is one of adult entertainment’s venerable brands. The company, going on 16 years in business this year, can easily be called a “powerhouse” purveyor of porn by the number of adult releases it churns out each month, and it can dish out servings of its erotic enterta... More »

Pleasure Product Distributors Offer Retail Advice for 2017

Pleasure Product Distributors Offer Retail Advice for 2017
In 2017, the pleasure products sector is both digital and physical. Pleasure products are sold and promoted online, but they are also sold and promoted in brick-and-mortar stores — and for vibrators, dildos, BDSM toys or sexy lingerie to get from Point A (manufacturers) to Point B (retailers),... More »

‘Fifty Shades’: A Marketing Phenomenon

‘Fifty Shades’: A Marketing Phenomenon
The statistics suggest that at its peak, the “Fifty Shades of Grey” book was selling every second on average. Even years after its 2011 debut, the books have entered the all-time bestseller list with worldwide sales over 125 million copies. It’s a complete success of marketing, an... More »

Avoiding a Crash Landing While Making Changes

Avoiding a Crash Landing While Making Changes
Recently I had lunch with Peter, one of the most successful business coaches in Europe. We sat outside at a cafe a few kilometers from the Mediterranean Sea. It was the middle of winter but the clouds parted often enough that the sun kept us warm. We began talking about cultures: his culture, my cu... More »

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